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4 video content tips for your startup’s growth marketing

TechCrunch

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. More posts by this contributor Teach yourself growth marketing: Which metrics really matter? What does all that mean for growth marketing?

Video 226
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Sequoia picks its horse in the consumer carbon offset market, leading a $2.5 million round for Joro

TechCrunch

The Princeton undergraduate saw the film in 2011, and it started her on the journey that would lead her to launch Joro , the Sequoia-backed startup that monitors consumer spending to offer tips on how to offset and reduce a user’s carbon footprint. .” The world will be a better place because of what Joro will bring to market.”.

Marketing 282
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EWA, which taps into popular media to teach languages, hits 51M downloads and 3.5M MAUs and raises its first outside funding

TechCrunch

In one of the more recent developments, a language learning app called EWA — which has built a media-based approach to language acquisition, with excerpts from films and TV, and books, to familiarize learners with vocabulary and speaking — has passed 51 million downloads and picked up 3.5 million in its first outside funding.

Media 234
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Today’s real story: The Facebook monopoly

TechCrunch

Daniel Liss is the founder and CEO of Dispo , the digital disposable camera social network. District Court for the District of Columbia put it in his recent decision , “No one who hears the title of the 2010 film ‘The Social Network’ wonders which company it is about.” The market Includes messaging. Daniel Liss.

Social 249
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SwoonMe uses avatars and audio for its ‘less superficial’ dating app

TechCrunch

This experience taught her a lot about launching new products built from scratch, and helping them to find product market fit, she says. The founder says she was also inspired by Clubhouse, as it demonstrated the potential in audio-based social networking, including how it could be used for more personal connections.

Social 256
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Superplastic raises $20M to expand its cartoon influencer universe

TechCrunch

The company owns an animated collab house of “synthetic superstars” — characters who live on social media and pop up everywhere else through partnerships with celebrities, iconic fashion brands and gaming platforms. New ‘No Ads’ Social Network Ello Is Blowing Up Right Now. Superplastic’s proposition is a strange one.

Apparel 242
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Zepotha is huge on TikTok, but it’s no Goncharov

TechCrunch

The seminal 1987 horror film “Zepotha” is back on TikTok. Reaction videos to the film’s gory forest scenes dominate user feeds. It’s all part of a clever marketing campaign to promote a new song by the musical artist Emily Jeffri. If you don’t remember Zepotha, you’re not alone. Zepotha never existed. Her original video has 7.6

Film 181