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Emotional marketing and an e-mail titan walk into a bar

TechCrunch

How Klaviyo used data and no-code to transform owned marketing (3,000 words/12 minutes). Marketing in 2021 is emotional and not just transactional (2,200 words/9 minutes). Precursor Ventures’ Charles Hudson on ‘the conversation no one has during an upmarket’ Internet is the new Miami. million in funding.

Marketing 359
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Nigeria’s IROKO plans to go public on the London Stock Exchange AIM in 2022

TechCrunch

IROKO , a Nigerian-based media company, could file to go public in the next 12 months on the London Stock Exchange (LSE) Alternative Investment Market. Founded by Jason Njoku and Bastian Gotter in 2011, IROKO boasts the largest online catalog of Nollywood film content globally. But it’s quite different with IROKO.

Film 346
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Zepotha is huge on TikTok, but it’s no Goncharov

TechCrunch

The seminal 1987 horror film “Zepotha” is back on TikTok. Reaction videos to the film’s gory forest scenes dominate user feeds. It’s all part of a clever marketing campaign to promote a new song by the musical artist Emily Jeffri. Collectively gaslighting the internet into remembering a fake movie isn’t new.

Film 181
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As Yahoo leaves China, an accelerating stream of exits

TechCrunch

The Exchange explores startups, markets and money. Yahoo added in the same comment that it “remains committed to the rights of our users including a free and open internet” — about as direct a dig against the Chinese government that you will find from a corporation that operates globally.

Games 246
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Grover raises $71M to grow its consumer electronics subscription business

TechCrunch

It will be using the funds to expand to more markets — both to grow its business in Germany, Austria and the Netherlands (where it’s already operating) and to launch in Spain and the U.S. We’re still just scratching the surface of a €1 trillion global market.”. It’s also not alone in trying to tackle the market.

Film 258
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China’s work automation startup Laiye raises $160M, acquires France’s Mindsay

TechCrunch

An ambitious Chinese startup wants a slice of the flourishing global work automation market. Guanchun Wang, Laiye’s founder and CEO, saw the “value of artificial intelligence” in the years he worked at Baidu’s smart speaker department after his film discovery startup was sold to the Chinese search engine giant.

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Let’s Play “The Internet of Think:” An Information Technology Quiz Created by Exadel for Industry Specialists

Exadel

Exadel, a software engineering company that delivers digital platforms and products, now hosts a new information technology quiz called The Internet of Think. The Internet of Think technology quiz show is a recurring public competition that is broadcast on YouTube. Watch the “Internet of Think” quiz show. Previous article.