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Emperia is helping brands like Bloomingdales build shopping experiences in VR

TechCrunch

Does the average person want to shop for apparel in virtual reality (VR)? But not everyone agrees — particularly those who hope to build a business out of VR retail. ” Emperia’s platform offers tools brands can use to create virtual experiences, including stores in VR. Perhaps so.

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Daily Crunch: Meta’s upcoming VR headset will track eye movements and capture facial expressions

TechCrunch

Squadhelp CEO and founder Darpan Munjal shut down his previous company, a fashion e-commerce venture, after four years of “solid growth.” All schadenfreude aside: learning from our own mistakes is useful, but learning from someone else’s is optimal.

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Lablaco seeks to help usher in the new era of web3 digitized retail

TechCrunch

Today, SPIN by lablaco, launched its first digitized retail experience called Web3 Fashion: The Origin Story at the famed Galeries Lafayette Champs-Élysées. The plan is to host a three-week takeover with Crypto.com, showing consumers how digitized fashion could lay the path toward a zero-waste and more sustainable future.

Retail 186
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Meet retail’s new sustainability strategy: Personalization

TechCrunch

Advanced virtual fitting rooms with VR/AR for fashion. Startups that deliver sustainable personalization solutions that also improve business for retailers and brands fall into three categories: AR virtual try-on with shade matching. Smart packaging with IoT and distributed ledger technology. AR virtual try-on with shade matching.

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What’s ahead for AI, VR, NFTs, and more?

O'Reilly Media - Ideas

I don’t think they’ll succeed, but Apple is also working on VR/AR products. It’s much harder to bet against Apple’s ability to turn geeky technology into a fashion statement. The key question is whether these companies can make AR glasses that work and don’t make you look like an alien.

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South Korea’s RECON Labs raises $4.4M to help shoppers visualize products by creating 3D models in AR   

TechCrunch

According to a recent survey of 16,000 Snapchat users in 16 markets, 92% of Gen Zers want to use AR and VR for online shopping. The company currently offers its service to more than 22 small and medium companies in South Korea, and is in discussion with potential customers in the fashion, toy and food sectors, Ban said.

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Extra Crunch roundup: Clubhouse UX teardown, YC Demo Day favorites, proptech VC survey, more

TechCrunch

Automakers, suppliers and startups see growing market for in-vehicle AR/VR applications. Despite all of the pomp and promises about the potential for AR and VR, there isn’t a clear understanding of market demand for bringing the technology to cars, trucks and passenger vans. NFTs could bridge video games and the fashion industry.

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