TechCrunch

MARCH 27, 2023

Earlier this month, Danny Postma, the founder of Headlime, an AI-powered marketing copy startup that was recently acquired by Jasper , announced Deep Agency , a platform he describes as an “AI photo studio and modeling agency.” According to one survey , as of 2016, 78% of models in fashion adverts were white.)

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TechCrunch

MAY 17, 2022

Bearing the brunt of the impact is the fashion industry, which employs millions of workers at retail stores, suppliers, and manufacturing factories around the world. Fashinza , a Dehli, India-based supply chain “marketplace” for fashion brands and retailers, was co-founded months before the disruptions.

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Fashion B2B Apparel Technical Review 192

TechCrunch

DECEMBER 15, 2022

Fashion startup Virgio, co-founded by Amar Nagaram, former chief executive of Myntra, has raised $37 million in a new financing round as the young firm looks to build “a global fashion brand” from the South Asian market. There is a large underserved market for branded apparel in India currently.

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Fashion Apparel Social Comparison 192

TechCrunch

MARCH 2, 2021

French fashion and luxury group Kering is leading the round with Tiger Global Management. The startup operates an online marketplace where you can find pre-owned luxury and fashion items. As you may have noticed, it’s been a bit harder to travel and buy fashion items in store. Kering now owns 5% of Vestiaire Collective.

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TechCrunch

DECEMBER 24, 2021

Because of the unpredictable nature of the fashion industry, fashion brands often have to “guestimate” demand for their products, and if they get that demand wrong, they have to deal with the wasted inventory. The startup claims it’s the only solution of its type available in the market. based Unusual Ventures.

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TechCrunch

MARCH 8, 2022

A few years ago Kathleen Chan , the CEO and founder of Calico , launched a couple of small fashion companies, but as those companies scaled quickly with the help of Shopify and Facebook ads, she noted a lack of tools to help her manage the back office of a business specifically geared to fashion.

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Fashion Apparel Software Sustainability 211

TechCrunch

FEBRUARY 16, 2022

When you think of green, climate-aware industries, you’d be forgiven if fashion isn’t at the top of your list. Not a moment too soon, either — the fashion industry emits more carbon than international flights and shipping combined, representing around 10% of greenhouse gases every year, the BBC reports.

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Fashion Chemicals Sustainability Industry 229

TechCrunch

OCTOBER 22, 2020

In an overcrowded market of online fashion brands, consumers are spoilt for choice on what site to visit. She made a pivot into fashion after winning a competition for an editorial mentorship at British Marie Claire. per-month ‘personal shopper’ service for men’s fashion. It has now raised $1.7

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Fashion Artificial Inteligence CTO Coach Machine Learning 187

TechCrunch

AUGUST 26, 2021

“Solutions,” “cutting-edge,” “scalable” and “innovative” are just a sample of the overused jargon lurking around every corner of the techverse, with SaaS marketers the world over seemingly singing from the same hymn book. So how and why are they missing the mark? Not humanizing “tech talk.”

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B2B Marketing Fashion Research 359

TechCrunch

OCTOBER 22, 2020

In an overcrowded market of online fashion brands, consumers are spoilt for choice on what site to visit. She made a pivot into fashion after winning a competition for an editorial mentorship at British Marie Claire. per-month ‘personal shopper’ service for men’s fashion. It has now raised $1.7

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Fashion Artificial Inteligence CTO Coach Machine Learning 155

CIO

OCTOBER 25, 2022

If there is one universal truth, it’s that fashion is fickle. In the apparel industry, what’s in fashion one day may be out of fashion the next. That way, you can keep up with ever-changing demand and stay in fashion with your retailer customers — as Crystal International Group, Ltd.

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TechCrunch

MARCH 30, 2021

And the company also has fashion on the brain. Or Natural Fiber Welding , which is backed by none other than the omnipresent eco-conscious fashion accessory adorning the feet of almost every venture investor — Allbirds (or are Atoms the new thing? and EU markets with green packaging solutions, the company said. .

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Fashion Sustainability Groups Scalability 248

Harvard Business Review

SEPTEMBER 25, 2024

Retailers can use discounting to generate sales without damaging a brand’s reputation.

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Fashion Marketing Retail Strategy 97

Strategy Driven

SEPTEMBER 11, 2024

This material has been a cornerstone in the fashion industry for centuries, and its popularity shows no signs of fading. Providing a diverse array of options in apparel, it continues to dominate the wardrobes of fashion enthusiasts around the globe. It transcends fashion cycles and remains stylish regardless of current trends.

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Fashion Apparel Trends Sustainability 43

TechCrunch

FEBRUARY 11, 2021

Seemingly, much of Maisonette’s traction owes to the trust it has built with customers, who see its offerings as high-end yet accessible relative to the many high-end fashion brands that are also increasingly focused on the children’s market, like Gucci and Burberry. “It’s why people liked wedding registries.

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Fashion Apparel Retail Trends 186

TechCrunch

JANUARY 20, 2021

Fyllo has acquired DataOwl , a company offering marketing and loyalty tools for cannabis retailers. Cannabis marketing company Fyllo acquires CannaRegs for $10M. They’ve historically been excluded from the kinds of integrated marketing capabilities that other non-endemic [mainstream] brands get to use when go to market.”

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Marketing Retail Compliance Advertising 282

TechCrunch

JULY 13, 2021

Now in the opening weeks of the third quarter, The Exchange is taking a look back at the Q2 2021 venture capital market. The Exchange explores startups, markets and money. The only data that seemingly didn’t come back in superlative fashion was round counts, which failed to set all-time highs in some cases. Let’s find out.

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Marketing Fashion Innovation Report 326

Harvard Business Review

NOVEMBER 28, 2023

How should the fashion company scale its adaptive fashion line?

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Fashion Company Retail Social 109

TechCrunch

MARCH 14, 2023

One Impression, an Indian influencer marketing platform that does business in markets including Indonesia, Dubai, Europe and the U.S., The Gurugram-based startup is building an Amazon-like platform to help brands quickly find relevant influencers for their marketing campaigns.

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Marketing Games Fashion Mobile 246

CIO

APRIL 24, 2024

As we moved from transaction to integration, we began to translate customer thoughts into a comprehensive go-to-market strategy for VMware Cloud Foundation, or VCF. Early in this process, I concluded that the previous go-to-market model was too complex and costly for VMware and its customers.

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TechCrunch

JANUARY 14, 2021

Moreover, shoppers are more interested than ever in sustainability, and buying someone else’s never or lightly used items is more environmentally friendly than supporting, say, a fast fashion brand. Forever 21, the fast-fashion mall staple, filed for bankruptcy in 2019.). It has numerous things going for it.

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Marketing Fashion .Net Retail 206

TechCrunch

NOVEMBER 17, 2020

Boston-based marketing automation firm Klaviyo wants to change the way marketers interact with data, giving them direct access to their data and their customers. “I think our success is because we are a hybrid customer data and marketing platform. Klaviyo raises $150M Series B after building company the old-fashioned way.

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Marketing Fashion Machine Learning Artificial Inteligence 304

TechCrunch

AUGUST 13, 2023

The world’s largest smartwatch market is about to get two new smart rings. BoAt and Noise are entering the smart ring market after putting up a tough fight against Apple, Samsung and Huawei with affordable wearables. year-on-year growth in the overall wearable market, with 32.8 While the smart ring market in the U.S.

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Marketing Hardware Real Estate Software Review 246

TechCrunch

MARCH 8, 2021

“Microinfluencers” are gaining clout among marketers. Influencers typically make about $35 to $40 USD for each campaign they participate in, and most of the brands the company works with focus on food (like restaurants), fashion, beauty or lifestyle services.

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Marketing Advertising Digital Marketing Small Business 252

CIO

JULY 20, 2023

In other words, you have to think and act like a marketer, shaping IT’s message in a way that resonates. Messaging matters Not many IT people jump out of bed and say to themselves, “I cannot wait to go market technology today.” Yet every member of your team is marketing your IT organization every day.

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Marketing Education Technology Organization 189

TechCrunch

MAY 26, 2021

Treet , a company rethinking the resale retail market, announced the close of a $2.8 Treet’s approach to simplifying its market and lowering consumer friction is to go through brands. For brands, they get the chance to own their secondhand market and potentially gain new customers. million seed round today.

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Marketing Fashion Retail Sustainability 178

CIO

JUNE 5, 2024

Choose the overall experience At the same time, e-commerce is moving more toward ultra fast fashion, a development led by Chinese fashion retailer Shein. We believe in the range, to create a holistic experience for customers where we offer the best combination between fashion, quality, price, and sustainability.

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Fashion Agile Generative AI Sustainability 287

TechCrunch

JANUARY 4, 2023

Today, SPIN by lablaco, launched its first digitized retail experience called Web3 Fashion: The Origin Story at the famed Galeries Lafayette Champs-Élysées. The plan is to host a three-week takeover with Crypto.com, showing consumers how digitized fashion could lay the path toward a zero-waste and more sustainable future.

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TechCrunch

APRIL 3, 2023

Zyod, an Indian startup offering apparel sourcing and manufacturing to fashion brands globally, has raised $3.5 However, fashion brands continue to grapple with the challenges of sourcing and producing garments in order to meet the fast-growing demands of the industry. million in a seed funding led by Lightspeed Venture India Partners.

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Apparel Fashion Analysis Trends 235

TechCrunch

FEBRUARY 10, 2023

Fashion items are among the most — if not the most — sought after on many e-commerce platforms. In Africa, for instance, fashion has held the top spot in Jumia for the largest category of items sold over the years. markets representing the most affluent black and diasporan neighborhoods. and Europe to customers globally.

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Fashion Apparel Culture B2B 238

TechCrunch

MARCH 28, 2022

While the announcement follows India’s decision to ban Sea’s popular title “Free Fire” in the country last month, TechCrunch reports that the company is insisting the reason is “global market uncertainties.” The Shopee site was not even a year old. Is the startup slowdown here ? It’s too soon to say. Big Tech Inc. Pinterest adds $1.2M

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Marketing B2B VR Fashion 209

TechCrunch

APRIL 6, 2022

Navigating the choppy e-commerce seas : As reporter Ingrid Lunden writes, “e-commerce is synonymous with shopping on Amazon, but the reality is that a retailer has the option to use a bundle of different channels to sell and market products.”

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Marketing Biotech Retail 3D 235

The Hustle

JANUARY 3, 2024

Last year, California made it illegal for companies to charge what’s known as a “pink tax” — a higher price for products marketed to women. Often pink in color, these products are the same as gender-neutral products or those marketed to men, yet more expensive 42% of the time. Advertisements painted them a stylish fashion accessory.

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Marketing Advertising Fashion Company 71

TechCrunch

FEBRUARY 1, 2022

Africans and people in emerging markets missed out on the first set of opportunities that technological advancements brought to the world. Africa’s cryptocurrency market grew by 1,200% to $105.6 million pre-seed to that end. billion between July 2020 and June 2021, per research by New-York based research firm Chainalysis.

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Marketing Blockchain Games Weak Development Team 245

TechCrunch

AUGUST 25, 2022

Augmented reality headsets have been around for years, but none of the market players has really expanded beyond the techy demographic and broken into the mainstream. An AR startup hopes to change that by partnering with an eyewear fashion brand. Japan, South Korea, Spain, and Germany.

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Fashion Retail Marketing Network 210

TechCrunch

MAY 13, 2022

Over the past few years, Shein has taken over online fast fashion by exporting affordable wear from China to customers around the globe. At first glance, Body404’s indie designer collections are reminiscent of retro-90s looks of acid-house colors and baggy denim (disclosure: fashion terminology is way out of my area of expertise).

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Fashion Advertising Comparison Video 180

Capgemini

JUNE 17, 2020

The pandemic means the fashion industry is undergoing unprecedented shifts and accelerating the changes that were already happening. There have been unexpected effects on the fashion sector. Capgemini is keenly aware of the changes unfolding in the fashion industry and we understand the challenges in the new marketplace.

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