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Are B2B SaaS marketers getting it wrong?

TechCrunch

“Solutions,” “cutting-edge,” “scalable” and “innovative” are just a sample of the overused jargon lurking around every corner of the techverse, with SaaS marketers the world over seemingly singing from the same hymn book. Which terms come to mind when you think about SaaS?

B2B 359
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The Folklore Group secures $1.7 million, launches fashion B2B e-commerce platform

TechCrunch

Fashion e-commerce startup, The Folklore Group , has today announced a shift from direct-to-consumer to B2B wholesale against the backdrop of a $1.7 The startup’s new wholesale business dubbed The Folklore Connect , will link luxury fashion brands in emerging markets to bulk retailers in North America, and later, in Europe.

Fashion 221
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Investors don’t expect the US startup funding market to slow down

TechCrunch

Now in the opening weeks of the third quarter, The Exchange is taking a look back at the Q2 2021 venture capital market. The Exchange explores startups, markets and money. The only data that seemingly didn’t come back in superlative fashion was round counts, which failed to set all-time highs in some cases. Let’s find out.

Marketing 326
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Cannabis marketing startup Fyllo acquires DataOwl

TechCrunch

Fyllo has acquired DataOwl , a company offering marketing and loyalty tools for cannabis retailers. Cannabis marketing company Fyllo acquires CannaRegs for $10M. They’ve historically been excluded from the kinds of integrated marketing capabilities that other non-endemic [mainstream] brands get to use when go to market.”

Marketing 282
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Overcoming the 6 barriers to IT modernization

CIO

Also communicating clearly how the debt impacts business strategy and goals in an executive-friendly fashion is key. The compay fostered a culture of innovation by involving employees in the modernization process and addressing their concerns. the world’s leading tech media, data, and marketing services company.

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Akeneo aims to transform the retail playbook with AI and data consistency

CIO

By ensuring consistent, high-quality product data, we enable businesses to unlock AIs full potential to drive growth, innovation, and exceptional customer experiences. From chatbots handling customer queries to algorithmic pricing strategies and automated inventory management, retailers are finding innovative ways to leverage AI capabilities.

Retail 158
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Indonesian halal-focused social commerce startup Evermos lands $30M Series B

TechCrunch

Other participants included IFC, MDI Ventures, Telkomsel Mitra Innovation (TMI) and Future Shape, along with returning investors Jungle Ventures and Shunwei Capital. On the supply side, Evermos works with more than 500 brands, primarily small Indonesian businesses, and sells fashion, halal health and beauty products, and food and beverages.

Social 246