article thumbnail

2 exercises that will bring your brand persona to life

TechCrunch

Create target customer personas to develop successful growth strategies. Once you articulate the attributes that contribute to your brand’s persona and the primary elements of your brand’s voice, you’ll have a blueprint for every single writer, marketer, product team and designer who touches your brand from now on.

Exercises 219
article thumbnail

How to make coaching work for your sales team

TechCrunch

The advent of SaaS and cloud-based software services has all but obliterated the traditional sales model, but not many organizations are actually helping their sales teams adapt to this new world order. Every sales team is composed of vastly different individuals who possess distinctive soft skills, behaviors and mindsets.

Coaching 223
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Straffr is a smart resistance band that helps you exercise on the go

TechCrunch

Straffr’s smart resistance band, which comes in either medium or strong strength grades, connects to the companion app using Bluetooth and starts tracking soon as you start stretching and flexing — providing feedback on your training session, not just on reps but on “quality” of exercise, per CEO Stefan Weiss.

Exercises 206
article thumbnail

How Agile Meetings Impact Arousal Levels and Team Productivity

Apiumhub

In Agile environments, maintaining focus is crucial to achieving optimal performance, especially in complex tasks like software development. In physical realms, arousal triggers the body’s readiness for action—exercise, rapid reactions, etc. Mentally, arousal governs alertness, attention, and problem-solving capabilities.

article thumbnail

8 ways to detect (and reject) terrible IT consulting advice

CIO

You want advice from a team that can get invested enough to challenge your ideas or suggest alternative paths.” Remember, too, that poor decisions based on bad advice will inevitably lead to lost time. Following poor advice can lead to detrimental outcomes, including wasted time, lost resources, and missed opportunities.

article thumbnail

Boost Team Flow with this Adjacent Disciplines Exercise

Accenture

Organizations are now looking past team lunches and formal recognition programs to meaningful, forward-looking incentives. One of the most intriguing and effective activities you can do with your teams to support their growth is to explore adjacent disciplines. The bottom line: your team is only as strong as its weakest link.

article thumbnail

The evolving role of security and IT in DR and incident response

CIO

Threats have evolved from malware and denial-of-service attacks in the early days of ecommerce bad actors, to ransomware attacks that threaten the ability of a business to operate. To ensure a quick diagnosis and response without the two teams getting in each other’s way, the CIO and CISO can implement the following strategies.

Security 277