Remove Examples Remove Marketing Remove USP
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Escorts Kubota enlists AI to reinvent railway, construction, and agriculture

CIO

For example, for its railway equipment business, Escorts Kubota produces IoT-based devices such as brakes and couplers. Instead, Kakkar has created pillars each project must fall into: customer service, predictive maintenance, supply chain digitization, and personalized marketing. Kakkar structures its communication around two pillars.

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How to Create a Powerful Unique Selling Proposition (USP)

Kaseya

Unfortunately, even the best MSPs might lack a unique selling proposition (USP) and use cliched slogans (#1 IT service provider in X city) that appear to be the same as every other MSP trying to top the search results. However, make sure your marketing efforts aim to distinguish your company in their eyes. This is a rookie mistake.

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Curtsy, a clothing resale app aimed at Gen Z women, raises $11 million Series A

TechCrunch

Curtsy , a clothing resale app and competitor to recently IPO’d Poshmark, announced today it has raised $11 million in Series A funding for its startup focused on the Gen Z market. Curtsy also helps sellers to schedule a free USPS pickup to save a trip to the post office, and it will even send sellers a shipping label, if need be.

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Capsule gets $1.5M to build ‘super simple’ decentralized social media

TechCrunch

That’s now been topped up with seed financing to get a prototype to market later this month. Where, then, does Kobeissi see Capsule’s USP — i.e. if/when there’s a sea of decentralized ‘mega-apps’ that can also claim resilience to censorship? “The prototype is ready,” he tells TechCrunch.

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V7 snaps up $33M to automate training data for computer vision AI models

TechCrunch

It says it can learn what to do from just 100 human-annotated examples. It currently has strong traction in the fields of medicine and science, where its platform is being used to help train AI models to speed up, for example, how cancers and other issues are identified on scans. V7’s specific USP is automation.

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Grocery delivery startup Membo is hungry to build a Europe-wide, local food producer network

TechCrunch

On-demand food delivery in Europe is of course a highly competitive business, with rapid-fire market moves and bursts of consolidation among app makers making a kind of sizzling startup stir-fry. As an example… when you order trout from us the same trout was caught the day before.

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CommonGround raises $25M for immersive video avatar technology that doesn’t rely on VR gear

TechCrunch

Fast-forward to today, with millions of hours in aggregate clocked up on services like Zoom, Microsoft’s Teams, Google’s Meet, WebEx and the many other videoconferencing apps out there, and skeptics might argue that what we have on the market today has been good enough.

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