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Differences in design principles between product and engineeringmanagement (1:35). How Rich helps marketers/sales develop a more useful frame for engineering (10:01). The culture gap between sales and development/product teams (21:46). Where does productmanagement fit between sales and development?
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This is often easiest one-on-one, and you’ll be most successful if your conversations are in-person, or at least over video. Start with an influential manager you trust and recruit them as an ally. In your conversations, starting with that first manager, talk about the challenges your organization faces with software development.
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