Conversion rates – you are (most likely) computing them wrong
Erik Bernhardsson
MAY 22, 2017
How hard can it be to compute conversion rate? Take the total number of users that converted and divide them with the total number of users. Done. Except… it’s a lot more complicated when you have any sort of significant time lag. Prelude – a story. Fresh out of school I joined Spotify as the first data analyst. One of my first projects was to understand conversion rates.
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