Sat.May 18, 2024

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Can we have meaning as well as fun? Review of Nick Bostrom’s Deep Utopia

Pandora's Brain

A new book by Nick Bostrom is a major publishing and cultural event. His 2014 book “Superintelligence” helped to wake the world up to the impact of the first Big Bang in AI, the arrival of Deep Learning. Since then we have had a second Big Bang in AI, with the introduction of Transformer systems like GPT-4. Bostrom’s previous book focused on the downside potential of advanced AI.

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The Elements of Successful Pay-Per-Click Campaign Strategies

Strategy Driven

What Is Pay-Per-Click (PPC) Advertising? At its core, Pay-Per-Click advertising exemplifies the essence of Internet marketing, where advertisers pay a fee each time their ads are clicked. This model offers an efficient way to drive traffic to websites instead of earning those visits organically. While seemingly straightforward, the strategic depth of PPC is considerable, and managing a campaign to success can be quite challenging.