CRM is dead — and AI can’t come to the rescue fast enough
CIO
AUGUST 13, 2024
I’ve changed my mind about artificial intelligence. It used to worry me. Now I can’t get enough of it soon enough. Why the change? Once upon a time, CRM was more than a software category. It was a philosophy of doing business, exemplified by the late, great grocer Sid Applebaum, who reportedly explained (I paraphrase), “Every time I watch a shopper leave one of my stores, I see them carrying $50,000 worth of groceries.
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