Wed.Mar 06, 2024

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Put Marketing at the Core of Your Growth Strategy

Harvard Business Review

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%). Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator.

Strategy 145
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What if we rotate pairs every day?

Martin Fowler

When pair programming, it's important to rotate the pairs frequently, but many organizations that do pair programming are reluctant to do that. Gabriel Robaina and Kieran Murphy ask the question: “What if we rotate pairs every day?” and worked with three teams through an exercise of daily pair rotation. They developed a lightweight methodology to help teams reflect on the benefits and challenges of pairing and how to solve them.

Exercises 320
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Trending Sources

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How CIOs use AI to elevate CX services

CIO

IT industry researchers believe the biggest impact of gen AI this year will be in customer experience (CX), with organizations using vast amounts of data to communicate with consumers and resolve problems faster. Technology specialist Salesforce reports that more than two-thirds of service professionals believe gen AI will help them serve their customers better, while Forrester expects it to give CX teams a huge boost through 2024.

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How to Build a Broader Network within Your Company

Harvard Business Review

Professional relationships, like all interpersonal connections, tend to form between individuals who are similar to each other. And having a fixed belief that relationships tend to develop spontaneously can inhibit one from reaching out and building diverse relationships. A study indicates that embracing a growth mindset — believing that relationships can be cultivated through effort — can pave the way for boundary spanning networks.

Network 134
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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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SAP enhances Datasphere and SAC for AI-driven transformation

CIO

SAP announced today a host of new AI copilot and AI governance features for SAP Datasphere and SAP Analytics Cloud (SAC). Jurgen Mueller, SAP CTO and executive board member, called the innovations, which includes an expanded partnership with data governance specialist Collibra, a “quantum leap” in the company’s ability to help customers drive intelligent business transformation through data.

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3 business benefits of stronger security using Zero Trust principles

CIO

Operational technology (OT) organizations face increasing challenges when it comes to cybersecurity. Manufacturing in particular has become a bigger target for bad actors; in fact, it was one of the sectors most impacted by extortion attacks, according to Palo Alto Networks’ 2023 Unit 42 Extortion and Ransomware Report. As Industry 4.0 continues to roll out, the internet of things (IoT) is expanding, and manufacturing organizations are using the latest technologies to scale.

IoT 317
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By 2026, Online Content Generated by Non-humans Will Vastly Outnumber Human Generated Content

Ooda Loop

As an OODAcon 2023 panelists notes: We are fast approaching a “tipping point” – when non-human generated content will vastly outnumber the amount of human generated content. A general quantitative validation has also been floating around: “90% of Online Content will be AI-generated by 2026”. We took the time to validate this quant and flesh out one of the sub-themes from the OODA Almanac 2024 - – The Anti-content Movement: “In the deluge of content generated by AI, the human element becomes a c

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Salesforce rebrands its low-code platform to Einstein 1 Studio

CIO

Salesforce on Wednesday rebranded its low-code platform, Einstein Studio, to provide developers a set of tools to customize Einstein Copilot and add new capabilities to it. Einstein Studio, now rebranded to Einstein 1 Studio, comes bundled with the company’s Data Cloud at no added cost and features capabilities such as a control panel to expose enterprise data to large language models (LLMs) of their choice, including GPT-4 and Llama 2 , and Skills Builder — a tool to add new functions to Cop

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Battery Ventures Sees AI’s Massive Impact On Tech, And It’s Here Already

Crunchbase News

Editor’s note: This article is part of an ongoing series in which Crunchbase News interviews active investors in artificial intelligence. Read previous interviews with General Catalyst , Bessemer Venture Partners , Accel , Insight Partners , Index Ventures , Sequoia Capital , Section 32 , M12 and Sapphire Ventures as well as highlights from these stories from 2023.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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The change management Informatica needed to overhaul its business model

CIO

What is the business transformation currently underway at Informatica? When we were taken private in 2015, we were a traditional software vendor, but the market was starting to embrace the cloud. Many of our customers had already started to move their applications and it made sense they would want to transition to data management in the cloud as well.

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Achieving New Heights in Healthcare Marketing With Salesforce Marketing Cloud Personalization

Perficient

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps. So, what’s the problem?

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IT’s role in moving the organisation towards a circular economy

CIO

The concept of the circular economy has gained significant attention in recent years as the world continues to grapple with environmental issues. We currently exist in what’s known as a linear economy, where finite resources are extracted to make products that are used and then thrown away. In contrast, the circular economy is a system based on the regeneration of materials or products, especially as a means of continuing production in a sustainable or environmentally friendly way.

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AISecOps: Expanding DevSecOps to Secure AI and ML

DevOps.com

AISecOps, the application of DevSecOps principles to AI/ML and generative AI, means integrating security into models' life cycles.

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2024 Salary Guide

Procom’s 2024 Salary Guide provides critical insights into the latest hiring trends, in-demand IT roles, and competitive pay rates across Canada and the U.S. It highlights key market dynamics such as the growing demand for remote work, skills-based hiring, and flexible staffing solutions. With detailed pay rate data for top IT positions like Cybersecurity Consultants, Cloud Engineers, and Salesforce Developers, this guide is an essential resource for companies looking to stay competitive in toda

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How device security is evolving and why that matters

CIO

We all used to know exactly what an office was and what it meant to “go to work.” Except for certain fieldwork, the traditional definition of being in the office or “at work” is increasingly disassociated from a single physical building. What now defines the office is much more of a virtual perimeter, which aspects like network access and endpoint devices conveniently define.

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CVE-2024-27198, CVE-2024-27199: Two Authentication Bypass Vulnerabilities in JetBrains TeamCity

Tenable

Two vulnerabilities with publicly available exploit code in JetBrains TeamCity on-premises software could result in attackers bypassing authentication and achieving code execution. Background On March 4, JetBrains published a blog post regarding two security issues affecting TeamCity On-Premises , a software solution for build management. The issues were disclosed to JetBrains in February by the researchers who discovered these vulnerabilities.

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Per i leader IT, l’operatività dell’intelligenza artificiale generativa è ancora un obiettivo in divenire

CIO

La quantità di aziende che hanno già implementato l’intelligenza artificiale generativa o che la stanno esplorando in modo attivo sta crescendo in maniera esponenziale. Se guardiamo al recente passato, nel novembre del 2022, il suo tasso di utilizzo era quasi, limitato com’era ai generatori di immagini o di testi, cioè gli unici strumenti allora disponibili.

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A Look Ahead at the Gartner Data & Analytics Summit

Cloudera

As we enter into a new month, the Cloudera team is getting ready to head off to the Gartner Data & Analytics Summit in Orlando, Florida for one of the most important events of the year for Chief Data Analytics Officers (CDAOs) and the field of data and analytics. We’re at a crucial point in time where the excitement and potential surrounding AI has elevated the importance of improving access to the mission-critical data that helps organizations implement it at scale.

Analytics 109
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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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IDC Foundry India CIO Summit 2024: How CIOs Are Transitioning into the AI Era

CIO

We may just have a time machine, for we are in the future! The stage is set, and the clocks are ticking down to India CIO Summit 2024, to be held at the JW Marriott, Aerocity in India’s capital New Delhi on March 14 and 15, 2024 by IDC and Foundry, heralding the theme, The Future of IT: Rethinking Digitalization for an AI Everywhere World. Industries are ramping up to new technology, as digitalization has brought challenges and opportunities galore.

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Zama Raises $73M in Series A Lead by Multicoin Capital and Protocol Labs to Commercialize Fully Homomorphic Encryption

DevOps.com

Paris, France, March 7th, 2024, Cyberwire Company Open Sources FHE Libraries to Build Privacy-Preserving Blockchain and AI Applications for the First Time. Investment secured to bring Fully Homomorphic Encryption (FHE) to the fore, giving developers the ability to address data privacy challenges across blockchain and AI use cases.

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How to create secure, collaborative and productive digital workspaces

CIO

The workplace has fundamentally changed. Rapid adoption of remote work during the pandemic proved that organizations could be successful and employees productive and happy while working outside of the office. But the long-term reality for many companies is that employees aren’t working exclusively in offices or at home. If a workplace is no longer a fixed, physical area, what is it?

How To 235
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Team Chemistry: How Do You Build It?

thoughtLEADERS, LLC

Building chemistry between the members of your team is all about personalities, shared beliefs, and trust. It’s great to have a clear vision, a mission, a nice set of prioritized initiatives, and all the right people. But what starts differentiating a team from a high-performing team is chemistry and trust. These intangibles are some of the most critical elements of building a high-performing team, but they’re also some of the most elusive ones to build and capture.

Training 101
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An Architect’s Guide for Selecting Scalable, Data-Layer Technologies

There’s no getting around it: selecting the right foundational data-layer components is crucial for long-term application success. That’s why we developed this white paper to give you insights into four key open-source technologies – Apache Cassandra®, Apache Kafka®, Apache Spark™, and OpenSearch® – and how to leverage them for lasting success. Discover everything you’ll want to know about scalable, data-layer technologies: Learn when to choose these technologies and when to avoid them Explore h

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CIO

プロジェクトマネジメントのアジャイルアプローチは、その柔軟性と、プロジェクトを個別のパーツとして可視化し、スプリント単位で迅速に提供することを重視することから、ほぼすべての業界で絶大な人気を博している。 今日のデジタル・ビジネス環境ではスピードが要求されるため、アジャイルはプロジェクト管理およびソフトウェア開発の方法論として際立っており、ITプロフェッショナルが高品質な成果を迅速に提供するのに役立っている。 アジャイルの専門知識を身につけることは、ITリーダーの能力を向上させ、マルチスキルを持つアジャイルチームを最大限に活用することにもつながる。アジャイルのノウハウを身につけることで、企業のテクノロジリーダーは、ビジネス目標の達成に向けてプロジェクトを成功させる見込みを高めることができ、ひいてはキャリアアップにもつながる。

SCRUM 130
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5 Interesting Startup Deals You May Have Missed In February

Crunchbase News

This is a monthly column that runs down five interesting deals every month that may have flown under the radar. Check out our January entry here. The new year is now more than two months old and things seem to be moving even faster than last year. So it’s understandable if some may have missed some of the more unique startups that raised fresh cash in the year’s second month.

Chemicals 106
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Innovate, Collaborate, Elevate: FutureIT Los Angeles Unveiled

CIO

What makes a great event? Speakers who are willing to share their knowledge, successes, and failures in order to help others in their profession; a host who is a leader in the profession and passionate about sharing his wisdom; a keynote speaker who can provide a vision for the future; sponsors with a collaborative mindset and exceptional products and services; and a very cool place to gather.

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Providing Customers Greater Flexibility with Managed Detection and Response

Dell EMC

Dell Technologies and CrowdStrike expand their partnership by adding CrowdStrike Falcon XDR to Managed Detection and Response.

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IT Leadership Agrees AI is Here, but Now What?

IT leaders are experiencing rapid evolution in AI amid sustained investment uncertainty. As AI evolves, enhanced cybersecurity and hiring challenges grow. This whitepaper offers real strategies to manage risks and position your organization for success.

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HP’s focus on sustainability runs far and deep

CIO

With environmental, social and governance (ESG) regulations coming into force and reputations at stake, organisations are under mounting pressure to make credible progress towards sustainability goals. However, for IT leaders who play a critical role in helping their businesses move towards net-zero targets, it can be difficult to know where to begin.

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Salesforce unveils low-code AI toolkit for CRM

InfoWorld

Salesforce has released Einstein 1 Studio , a set of low-code development tools that allow Salesforce admins and developers to customize the Einstein Copilot conversational AI assistant for CRM and embed AI functionality into apps. Einstein 1 Studio was unveiled March 6. The toolkit features Copilot Builder, for building custom AI actions to accomplish specific business tasks; Prompt Builder, for building custom prompts in the flow of work; and Model Builder, for building and managing AI models.

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Elevating Security: Protecting Containerized Workloads on Mainframes

Aqua Security

Mainframes and containers represent two distinct yet impactful elements in today's modern computing architecture. Mainframes are powerful, centralized computing systems known for their reliability, scalability, and ability to handle massive workloads. While containers, on the other hand, have emerged as a lightweight and flexible solution for deploying, scaling, and managing cloud native applications across various environments.