From Product Fit To Brand Fit: Why Startups Shouldn’t Forget About Branding
Crunchbase News
APRIL 10, 2025
By Brett Banker In the fast-paced world of startups, where agility, innovation and market disruption reign supreme, branding often takes a back seat. Many founders, especially those backed by venture capital, are rightly focused on product development, customer acquisition and achieving product-market fit. However, as their companies grow and evolve, they often realize that a strong product alone isn’t enough to stand out in a saturated market.
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