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How social commerce is bridging Southeast Asia’s infrastructure gaps

TechCrunch

Conceptually, social commerce isn’t new — it has existed in some form ever since people have made recommendations to each other. Today social networks are more powerful than ever, and startups and corporations are innovating new commerce models that leverage the greater reach available to us.

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Social Chat launches with $6M to bring brands closer to their customers

TechCrunch

When brands sell through social media and other third-parties, they often spend millions of dollars to advertise on those platforms, yet have little or no knowledge of who their customers actually are. Social commerce startup Social Chat is out to change that. Can social and e-commerce transform the future of the open web?

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Tedooo raises $3M to scale its social network for buyers and sellers

TechCrunch

Tedooo , a Tel Aviv-based social network marketed towards the trade world, has raised $3 million in seed funding led by Stardom Ventures. Some may compare the platform to Etsy, but Michelle says Tedooo is a social network, not an e-commerce platform. Michelle also noted that Etsy has a different business model than Tedooo.

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Demand Curve: How to get social proof that grows your startup

TechCrunch

This is called social proof, which is a physiological effect that influences your decisions every day, whether you know it or not. We’ve found that effectively using social proof can lead to up to 400% improvement in conversion. How businesses use social proof. Social proof for B2B. Social proof for SaaS.

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Flip bags $28M to turn beauty, wellness social commerce on its head

TechCrunch

Social commerce startup Flip is mixing live commerce mobile apps with real customer reviews to improve the buying experience and opportunity for the creator economy. It’s not only a social platform, it is the best post-purchase experience — shipping, rewards, returns — everything people love and in a two-click process,” he added.

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Opaper takes the friction out of social commerce

TechCrunch

On a return trip to Southeast Asia (McIntosh was born and raised in Indonesia), she observed the rise of social commerce, or people selling through social media like Instagram and WhatsApp, and was surprised to see it was similar to all the manual work she had put into her online bakery years earlier.

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Blidz raises $6.6M to expand its Pinduoduo-inspired social shopping app

TechCrunch

Gamification and social hooks have become cornerstones across every category of consumer apps these days, and today one that’s using these to build out a new e-commerce platform in Europe is announcing a seed round to give its growth a boost. General Catalyst — one of the group of VCs out of the U.S. ” .

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