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After graduating, McIntosh’s professional life became decidedly more high tech—she was senior productmanager for data and machine learning platforms at Streetlight Data and then Lacuna Technologies. “I would wake up at 3AM, 4AM, go to a commercial kitchen and go door to door, delivering food or putting it in grocery stores.”
Making the case for IVP: Initial viableproduct. As a concept, minimumviableproduct (MVP) has given founders maximum flexibility. Dear Sophie: Any advice on visa issues for new hires? Image Credits: Flashpop (opens in a new window) / Getty Images.
Through this work, we’ve discovered a lot about how different founders fulfill their journey of customer discovery and product-market fit. Elise King. Contributor. Share on Twitter. Elise King is program director of Human Ventures ’ entrepreneur-in-residence program and is a member of the firm’s investment team.
Product discovery process relies heavily on the user feedback, that’s why it’s important to engage the real users from the market at this point if you haven’t yet. Let’s say you’re building an eCommerce platform. To approach idea testing, we can use established techniques from productmanagement.
Some of them will overlap with other product types, but others will be unique. An eCommerce website must have functional requirements that define how customers search for items, review their characteristics, make an order, pay, and receive confirmation. Different types of systems will have a number of typical requirements.
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