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How to evolve your DTC startup’s data strategy and identify critical metrics

TechCrunch

Direct-to-consumer companies generate a wealth of raw transactional data that needs to be refined into metrics and dimensions that founders and operators can interpret on a dashboard. Start by identifying your critical metrics. Both are valid concerns!

Metrics 245
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To optimize for growth, study your down-funnel metrics

TechCrunch

While leading fleet growth at Postmates, I quickly learned to become numb to remarkable upper-funnel metrics. Here’s an example of how we prioritized budget allocation with down-funnel metrics: Indeed seems to be the worst acquisition channel (CPL) but ends up being the best over time (ROAS). Cross-functional teams (i.e.,

Metrics 226
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How to improve retention, growth marketing’s golden metric

TechCrunch

Whether you’re a construction company, software startup or Fortune 500 company, retention is a key metric across customers, employees and partners. Now, imagine the same scenario with the worst retention rate possible, and it quickly sounds like a nightmare.

Metrics 227
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Micro-Moments in eCommerce & DXP: Capturing Customers at Their Most Intent-Driven

Perficient

In todays fast-paced digital landscape, eCommerce professionals must seize fleeting opportunities to engage consumers. For eCommerce, this means adapting strategies to meet consumers where and when they need you most. Below, we break down the four micro-moment types and explore how to capture them to boost your eCommerce strategy.

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Fast raises $102M as the online checkout wars continue to attract huge investment

TechCrunch

The company also shared a number of growth metrics, allowing TechCrunch to get a handle on its current size, and expectations for future performance. Rapyd provides fintech services via an API, TechCrunch noted, but as it does support global ecommerce payments and sells anti-fraud tech, it seems to fit inside this group.

eCommerce 251
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Stonehenge Technology Labs bags $2M, gives CPG companies one-touch access to metrics

TechCrunch

For example, the CEO will want different metrics than product teams. Kinmonth Bowman admits the technology itself is not that sexy — it is using exact transfer loads to extract data from hundreds of systems into a “lake house,” and then siloing it by retailer and other factors and then presenting the data in different ways.

Metrics 246
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TechCrunch+ roundup: Down-funnel growth metrics, RIF planning, is e-commerce aggregation over?

TechCrunch

To optimize for growth, study your down-funnel metrics. But in August 2022, they like revenue even better, which is why Jonathan Martinez says companies should turn their attention to down-funnel metrics. To optimize for growth, study your down-funnel metrics. Elated Entrepreneur.

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