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Social Chat launches with $6M to bring brands closer to their customers

TechCrunch

When brands sell through social media and other third-parties, they often spend millions of dollars to advertise on those platforms, yet have little or no knowledge of who their customers actually are. Social commerce startup Social Chat is out to change that. Can social and e-commerce transform the future of the open web?

Social 260
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How social commerce is bridging Southeast Asia’s infrastructure gaps

TechCrunch

Conceptually, social commerce isn’t new — it has existed in some form ever since people have made recommendations to each other. Today social networks are more powerful than ever, and startups and corporations are innovating new commerce models that leverage the greater reach available to us.

Social 245
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Demand Curve: How to get social proof that grows your startup

TechCrunch

Nick writes actionable growth marketing insights as head of content at Demand Curve. Demand Curve: 10 lies you’ve been told about marketing. This is called social proof, which is a physiological effect that influences your decisions every day, whether you know it or not. How businesses use social proof.

Social 248
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Tedooo raises $3M to scale its social network for buyers and sellers

TechCrunch

Tedooo , a Tel Aviv-based social network marketed towards the trade world, has raised $3 million in seed funding led by Stardom Ventures. The company says it has thousands of new organic users each week and plans to scale growth through marketing. “We We’re also going to invest in the team itself, HR and marketing and branding.

Social 225
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Egyptian social commerce startup Brimore raises $25M led by IFC and Endure Capital

TechCrunch

The Egyptian social e-commerce market will be worth over $14.8 The opportunity in the market can be attributed to the growth in online social sellers in the country, over 1.25 Brimore connects both worlds via an app as an omnichannel social commerce platform. billion by 2024.

Social 246
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How NOT to do Social Media Marketing (and 5 ways to get better at it!)

NeverFriday

Haven’t posted about marketing in a while so here’s a good one: Someone spent thousands of dollars on buying things just to be able to post about them on Instagram. Collectible marketing, badges, gamification. It looks like the marketing around collecting badges and gamification works!

Media 157
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Blidz raises $6.6M to expand its Pinduoduo-inspired social shopping app

TechCrunch

Gamification and social hooks have become cornerstones across every category of consumer apps these days, and today one that’s using these to build out a new e-commerce platform in Europe is announcing a seed round to give its growth a boost. was a no-brainer since the market has so little variety in it at the moment.

Social 244