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Marketing automation startup Retail Rocket nabs $24M for expansion

TechCrunch

“The digital marketing world is growing very fast and the demand for highly-skilled professionals is constantly increasing,” CEO Khlebinsky said. “The complexity of digital marketing tools is booming too — just several years ago we couldn’t imagine the technologies we use today.”

Retail 246
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As Temu shakes up global ecommerce, PDD nears overtaking Alibaba

TechCrunch

On Thursday, news of Alibaba’s market cap sliding under that of PDD made headlines all over the Chinese internet. PDD, the firm behind the fast-growing shopping app Temu, is shaking up China’s Big Tech club. Now […] © 2023 TechCrunch.

eCommerce 293
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Nestlé acquires healthy meal startup Freshly for up to $1.5B

TechCrunch

Today’s announcement describes the earlier investment as giving the food and beverage giant a 16% stake in Freshly and serving as “a strategic move to evaluate and test the burgeoning market.” food market and further positions Nestlé to win in the future.”

eCommerce 346
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Aument wants to power your next marketing message

TechCrunch

Aument is carving out a niche in marketing automation for e-commerce stores, raising $1.5 CEO Emilio Di Marco met his co-founders, Alan Helouani, Sacha Landesmann and Mario Leon Rojas, in Latin America while leading marketing efforts for WeWork. After talking to marketing leaders for a year, here’s my advice for CEOs.

Marketing 239
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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. This philosophy still remains a staple for eCommerce growth, but the approach has had to evolve drastically as a result of the pandemic. August 26th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT

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After talking to marketing leaders for a year, here’s my advice for CEOs

TechCrunch

Marketing makes or breaks a company. 1 thing that I would do to help a company scale massively, it is focusing on marketing. It’s often a “good enough” product paired with killer marketing powered by unique customer insights. It’s often a “good enough” product paired with killer marketing powered by unique customer insights.

Marketing 255
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Wish files to go public with 100M monthly actives, $1.75B in 2020 revenue thus far

TechCrunch

This morning Wish , a well-known mobile ecommerce startup, filed to go public. As going to stores became more risky over time, many shoppers turned to buying more goods from the Internet, bolstering ecommerce players like Shopify, BigCommerce, as well as companies that facilitate online payments, like Square and PayPal.

eCommerce 294