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How social commerce is bridging Southeast Asia’s infrastructure gaps

TechCrunch

Conceptually, social commerce isn’t new — it has existed in some form ever since people have made recommendations to each other. Today social networks are more powerful than ever, and startups and corporations are innovating new commerce models that leverage the greater reach available to us.

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Indian social commerce Meesho raises $570 million at $4.9 billion valuation

TechCrunch

billion, as a growing number of high-profile investors back the Indian social commerce startup that is reporting strong growth despite the pandemic. Our mission has been to democratize internet commerce for everyone, including consumers, our Meesho entrepreneurs and small businesses. Image Credits: Bernstein).

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Demand Curve: How to get social proof that grows your startup

TechCrunch

This is called social proof, which is a physiological effect that influences your decisions every day, whether you know it or not. We’ve found that effectively using social proof can lead to up to 400% improvement in conversion. How businesses use social proof. Social proof for B2B. Social proof for SaaS.

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Blidz raises $6.6M to expand its Pinduoduo-inspired social shopping app

TechCrunch

Gamification and social hooks have become cornerstones across every category of consumer apps these days, and today one that’s using these to build out a new e-commerce platform in Europe is announcing a seed round to give its growth a boost. Translating that to today’s internet landscape in regions like Europe and the U.S.

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Can social and e-commerce transform the future of the open web?

TechCrunch

It’s also the lifeline that Automattic needs this decade to rebuild the internet in an open direction. The strategy here is simple: Continue opening up larger swaths of the internet to open-source innovation outside of the walled-garden platforms developed by Amazon and Facebook. billion with a share buyback a few months ago.

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Kenyan startup Wowzi secures $3.2 million from 4DX Ventures, Andela co-founder to expand across Africa

TechCrunch

Kenyan startup Wowzi has secured new funding to expand the reach of its platform, which turns social media users into brand influencers, to West and Southern Africa — as it taps the increasing usage of social sites across the continent driven by the proliferation of smartphones and a deepening internet penetration.

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Perch raises $123.5M to grow its stable of D2C brands that sell on Amazon

TechCrunch

Longer term it will also be used to help figure out how to sell and balance products on social and retail channels (while ultimately selling through Amazon, for now). Given the booming eCommerce market, I expect we will continue to see record numbers and additional acquisitions this year.”. We are beyond excited to lead this round.