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StreamElements nabs $100M as it passes 1.1M creators using its platform to build and monetize video content

TechCrunch

Video is at the heart of how people use the internet today, and creators are at the heart of what is being made and watched on video. “It also means going beyond the livestreaming space and bringing our proprietary audience experience-driven technology to YouTube videos where we are creating some industry firsts.”

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Singapore’s Skills Union wants to close the skills gap via live video training

TechCrunch

The digital landscape is evolving so fast that one’s four-year degree can hardly keep up with the myriad platforms and APIs emerging every day. That’s why Skills Union wants to connect tech startup workers looking to level up with an array of field-specific experts over live video.

Training 204
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The Expanding Role of Digital Marketing in Modern Business Strategy

Strategy Driven

In today’s ever-evolving business landscape, digital marketing is crucial for achieving success. Over the past decade, the shift from traditional advertising to digital platforms has transformed how companies interact with their audiences.

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Which Instagram ad placement is more cost-effective: Reels, Feed Posts or Stories?

TechCrunch

Angelina Liparteliani is a digital marketing expert for Johnson & Johnson. The purpose of the marketing campaign on Instagram was to raise awareness about the service and generate leads. Image or video ad creatives? Quick research showed that video ads generate three times more engagement than other formats.

Video 242
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Argentina’s Digital House raises over $50M to help solve LatAm’s tech talent shortage

TechCrunch

Emphasizing practice, Digital House offers courses — that range from six months to two years — teaching skills such as web and mobile development, data analytics, user experience design, digital marketing and product development. It also is planning some “strategic M&A,” according to Duboscq.

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Unleashing the multimodal power of Amazon Bedrock Data Automation to transform unstructured data into actionable insights

AWS Machine Learning - AI

Gartner predicts that by 2027, 40% of generative AI solutions will be multimodal (text, image, audio and video) by 2027, up from 1% in 2023. Pay according to the number of pages, quantity of images, and duration of audio and video files.

Data 102
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Maverick leverages deepfakes for real e-commerce connection

TechCrunch

Maverick Lab , a business-to-business personalized video messaging startup, aims to help e-commerce entrepreneurs send more personalized messages using deepfakes. In addition, videos are driving revenue, so you are investing in not just content creation, but data analytics attribution and how these videos perform compared to other content.”.

Video 243