Remove Digital Marketing Remove Strategy Remove Video
article thumbnail

The Expanding Role of Digital Marketing in Modern Business Strategy

Strategy Driven

In today’s ever-evolving business landscape, digital marketing is crucial for achieving success. Over the past decade, the shift from traditional advertising to digital platforms has transformed how companies interact with their audiences.

article thumbnail

Which Instagram ad placement is more cost-effective: Reels, Feed Posts or Stories?

TechCrunch

Angelina Liparteliani is a digital marketing expert for Johnson & Johnson. With this article, I want to explore how we optimized ad strategies on Instagram for GLAM LAB London , which allows freelance beauty professionals in the U.K. Image or video ad creatives? I therefore decided to instead use video ads.

Video 242
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Argentina’s Digital House raises over $50M to help solve LatAm’s tech talent shortage

TechCrunch

Emphasizing practice, Digital House offers courses — that range from six months to two years — teaching skills such as web and mobile development, data analytics, user experience design, digital marketing and product development. They move as fast as we do and adapt quickly to what the job market needs,” he said.

article thumbnail

Unleashing the multimodal power of Amazon Bedrock Data Automation to transform unstructured data into actionable insights

AWS Machine Learning - AI

Gartner predicts that by 2027, 40% of generative AI solutions will be multimodal (text, image, audio and video) by 2027, up from 1% in 2023. Pay according to the number of pages, quantity of images, and duration of audio and video files.

Data 118
article thumbnail

Aid Generative AI to Fuel Your Digital Marketing Efforts

Perficient

The world of Digital Marketing is challenging and always updating with new strategies. Gen AI can pump up your digital marketing efforts by creating highly engaged SEO-friendly content and boost your brand on SERP (Search Engine Result Page). What is Generative AI, and How Does it Work?

article thumbnail

How to Use Digital Marketing to Grow Your Business

KitelyTech

In today’s cut-throat digital marketing world, businesses that fail to keep up with the latest trends risk being left behind. If your business is not using digital marketing to its full potential, it could be holding your company back from achieving the success you dream of. What is Digital Marketing?

article thumbnail

Level the playing field with GenAI: Top SMB use cases

CIO

And with its ability to create diverse new content such as articles, code and even videos, generative AI (GenAI) is no exception. A/B testing, a vital part of digital marketing, can also be conducted through GenAI, so companies can evaluate which content performs best to optimize conversion rates.

SMB 173