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CMO and CDO: The Digital Marketing Partnership Fueling Growth

N2Growth Blog

Understanding the Evolving Roles of Chief Marketing and Chief Digital Officers In today’s interconnected marketplace, the role of the CMO extends far beyond traditional advertising and brand management. They must understand market dynamics, competitive landscapes, and emerging trends to position the organization effectively.

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It’s time: Sustainability goes from obligation to opportunity

Capgemini

On September 25, 2024, hundreds of people gathered at The Glasshouse in Manhattan for Capgemini’s special event examining how organizations can join the clean-energy revolution by embracing sustainability as an enabler, rather than a blocker, of value. He argued that willful disregard of meaningful material information (e.g.,

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Cost Reduction Strategies Without Sacrificing Quality For Tech Companies

Crunchbase News

Optimize marketing and sales expenditures Smart spending in marketing can yield big savings and better results. Start with leveraging digital marketing channels such as SEO, content marketing and social media. Tools like Google Analytics can track performance, helping you refine your strategies for maximum impact.

Strategy 124
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How Ward van Gasteren thinks about growth hacking today

TechCrunch

Marketeers should be there to continue where the growth hackers left off: build out those strategies, maintain customer engagement and keep tactics fresh and relevant.”. Marketeers should be there to continue where the growth hackers left off: build out those strategies, maintain customer engagement and keep tactics fresh and relevant.

Course 260
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Unmuted founder Max van den Ingh on success beyond the metrics

TechCrunch

This process-based service model is, in our opinion, the only way to grow a business in a sustainable way. “The way we help our clients is fundamentally different from how most traditional marketing agencies operate. This relieves our clients’ marketing teams of potentially stifling tunnel vision.

Metrics 251
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The Essential Digital Strategies

Dion Hinchcliffe's Web 2.0 Blog

The reality today is that despite seemingly endless advances and a steady river of emerging technologies , many of the key insights, strategies, and lessons in the digital age have still yet to be discovered. What Are the Top Digital Strategies Today?

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Finding the Right Chief Experience Officer

N2Growth Blog

Understanding the Role of a Chief Experience Officer The Chief Experience Officer (CXO) might not have the same name recognition as a CEO or CFO, but their influence is felt across every aspect of a company’s strategy and operations. This know-how helps effectively reach and engage target audiences across various digital channels.

Culture 144