TechSoup

MARCH 3, 2022

Marketing is a key component of any organization's business strategy. Marketing ultimately answers the questions of what is offered, who it is offered to, where one can obtain it, and how much of an investment is required. It is how a company's value is shown to the unique audiences it serves.

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Digital Marketing Marketing Strategy Organization 122

IDC

MAY 17, 2024

Organizations shouldn't just replicate their peers' AI strategies. Blindly buying solutions won't guarantee success. Learn about key AI adoption elements with IDC's AI readiness framework.

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Digital Marketing Strategy Marketing Organization 79

Crunchbase News

JULY 3, 2024

Optimize marketing and sales expenditures Smart spending in marketing can yield big savings and better results. Start with leveraging digital marketing channels such as SEO, content marketing and social media. Tools like Google Analytics can track performance, helping you refine your strategies for maximum impact.

Strategy 124

Strategy Company Marketing Digital Marketing 124

TechCrunch

MARCH 25, 2021

Emphasizing practice, Digital House offers courses — that range from six months to two years — teaching skills such as web and mobile development, data analytics, user experience design, digital marketing and product development. They move as fast as we do and adapt quickly to what the job market needs,” he said.

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Digital Marketing Course Software Development Web Development 226

Perficient

OCTOBER 18, 2023

In the fast-paced world of digital marketing, staying ahead of the curve is crucial for success. One of the most effective strategies in today’s landscape is personalization. It’s not just a guide—it’s a roadmap to unlocking the full potential of personalization in your digital marketing endeavors.

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Digital Marketing Marketing Strategy Resources 52

TechCrunch

JANUARY 4, 2022

In January 2020, Google announced plans to eliminate third-party cookies, heralding a massive shake-up for digital advertising and the internet itself. The end of these cookies promises the golden age of digital marketing , where the internet becomes privacy-first. That’s not to say Google’s motives are pure, though.

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Advertising Data Digital Marketing Internet 238

TechCrunch

DECEMBER 15, 2022

Angelina Liparteliani is a digital marketing expert for Johnson & Johnson. Over 50% of social media marketing budgets are spent inefficiently because of poor creatives, mixed messaging, limited ad types and unfortunate ad captions. Angelina Liparteliani. Contributor.

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Video Media Budget Social 242

KitelyTech

MAY 27, 2022

In today’s cut-throat digital marketing world, businesses that fail to keep up with the latest trends risk being left behind. If your business is not using digital marketing to its full potential, it could be holding your company back from achieving the success you dream of. What is Digital Marketing?

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Digital Marketing Marketing How To Small Business 59

Perficient

FEBRUARY 19, 2025

Data readiness, AI adoption, and seamless customer journeys require the right strategy and execution. As an Adobe Platinum Partner, Perficient has the expertise to help businesses unlock their full digital potential. Lets unlock the full potential of your digital marketing strategy together.

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Digital Marketing Strategy Data Games 59

Perficient

SEPTEMBER 3, 2024

The world of Digital Marketing is challenging and always updating with new strategies. Gen AI can pump up your digital marketing efforts by creating highly engaged SEO-friendly content and boost your brand on SERP (Search Engine Result Page). What is Generative AI, and How Does it Work?

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Digital Marketing Generative AI Marketing ChatGPT 52

TechCrunch

AUGUST 5, 2021

Marketeers should be there to continue where the growth hackers left off: build out those strategies, maintain customer engagement and keep tactics fresh and relevant.”. Marketeers should be there to continue where the growth hackers left off: build out those strategies, maintain customer engagement and keep tactics fresh and relevant.

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Course Marketing Sustainability Software Review 260

TechCrunch

JULY 23, 2021

Rather, they need an online presence and digital marketing to engage with customers, but their focus is being findable and having content that tells people why they should do business with them. Paystone provides the marketing through content, help with reviews and with loyalty and rewards programs.

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Company Software Review Technical Review Digital Marketing 252

KitelyTech

FEBRUARY 8, 2022

As a way to both maintain contact with patients and attract new ones, many dentists have begun redesigning their websites and adopting content marketing strategies on social media as a means to grow their practice. Without some kind of SEO strategy, no one will ever find your practice online. Why SEO for Dentists is Important.

Digital Marketing 59

Digital Marketing Marketing Internet Engineering 59

The Crazy Programmer

DECEMBER 23, 2019

Businesses can get a lot out of relying on mobile-first strategies. Superior User Experience or “UX” “User Experience” or simply “UX” is anything and everything in the current digital marketing world. “Mobile first” design is exactly what it seems to be.

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Mobile Development UI/UX Digital Marketing 44

Exadel

AUGUST 18, 2022

71% of customers today expect a personalized approach from businesses they choose, so, you need to adopt a considered one-to-one marketing strategy – not just think ‘mass marketing’. You might be familiar with a model called SOSTAC, – an acronym meaning Situation, Objectives, Strategy, Tactics, Action, and Control.

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Marketing Strategy Development How To 98

TechCrunch

JULY 29, 2021

Our role, then, is threefold: We come up with strategies that we carry out by experimenting with several proven marketing tactics based on our extensive in-house knowledge and experience. This relieves our clients’ marketing teams of potentially stifling tunnel vision. 5 companies doing growth marketing right.

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Metrics Development Team Review B2B Marketing 251

TechCrunch

DECEMBER 9, 2021

Meet Collective , a French startup that wants to redefine what it means to work as a freelancer in development, product design, digital marketing, data strategy and more. The company has built a platform so that multiple freelancers can team up and work together on the same project.

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Blockchain Insurance Digital Marketing Government 219

TechSoup

AUGUST 24, 2020

Many nonprofits have been slow to modernize their marketing strategy and adopt a more integrated approach to their digital communications. As a result, nonprofits are losing market share to consumer brands and more technically advanced nonprofits in their sector.

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Nonprofit Digital Marketing Marketing Strategy 77

CEO Insider

JULY 2, 2020

Brand Monitoring might become digital marketing cornucopia. It doesn’t have less importance than other types of online marketing, and it surely has an important role in your business strategy. In the last few years, it has begun to receive more strength. To put it simply: it might make you or break you.

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Digital Marketing Strategy Marketing 130

N2Growth Blog

SEPTEMBER 13, 2024

Understanding the Role of a Chief Experience Officer The Chief Experience Officer (CXO) might not have the same name recognition as a CEO or CFO, but their influence is felt across every aspect of a company’s strategy and operations. This know-how helps effectively reach and engage target audiences across various digital channels.

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Culture Sustainability Strategy Innovation 144

TechCrunch

JUNE 30, 2022

Black Swan taps into data from conversations on social media and analyzes the data to map “growth opportunities” for companies, attempting to identify trend signals more accurately than traditional market research approaches. Prior to co-founding Black Swan, King was a technical director at creative agency Digital Jigsaw.

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Social Media Technical Review Trends 219

Perficient

MARCH 5, 2024

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

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Digital Marketing Trends Marketing Advertising 52

N2Growth Blog

SEPTEMBER 17, 2024

Today’s CMOs aren’t just the masterminds behind ad campaigns or marketing projects—they’re key players in driving business innovation , focusing on customer needs, and harnessing technology. Their role now blends strategic decision-making with a deep understanding of market dynamics. A CMO wears many hats in the boardroom.

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Marketing Artificial Intelligence Artificial Inteligence How To 155

CIO

SEPTEMBER 19, 2024

Coupled with the leanness and agility of SMBs, centering GenAI in their long-term strategy is an increasingly compelling move for many businesses. Driving innovation by easing content creation Yet even as GenAI is transforming the dynamics of business, not every SMB has seized this opportunity.

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SMB Generative AI Strategic Planning Social 173

CIO

OCTOBER 4, 2024

But building an AI strategy is more than just deploying the newest GenAI tools. A robust foundation, one founded on a digital workforce and an AI-optimized infrastructure, is necessary to reap the technology’s outsized rewards.

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SMB Hardware Generative AI Artificial Inteligence 192

TechCrunch

FEBRUARY 17, 2022

Amanda Milligan is head of marketing at Stacker Studio , a newsroom and newswire that partners with brands to create and distribute content to high-quality news publications, earning brand authority and links. 3 strategies for elevating brand authority in 2021. 6 reasons why reporters aren’t interested in your content marketing.

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Media Organization How To Metrics 232

TechCrunch

MAY 9, 2022

The tremendous amount of data received during the winter holidays can improve your marketing strategy and boost your app growth. Here’s how to extract insights that will make this approach work, enhance your ad creative strategy, transform hypotheses into proven facts, personalize your product and increase lifetime value.

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Mobile Data Trends Marketing 233

Perficient

MARCH 26, 2025

In the last decade, delighting the customer has been quite popular in digital marketing. Hope is not a strategy. Clients have focused on user experience both online and offline. A delighted customer becomes loyal with brand affinity and drives long-term growth through positive word-of-mouth. Dont wait a week to reply.

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Construction Digital Marketing Meeting Strategy 66

TechCrunch

MAY 27, 2021

For example, its offerings are available to any agent, but the company “strategically” partners with top brokerages and teams, providing them with what it describes as “dedicated support, white-label branding, and digital marketing tools to help them stand out from the crowd and attract more clients.”.

Real Estate 249

Real Estate Marketing .Net Fintech 249

The Crazy Programmer

DECEMBER 8, 2021

Marketers are “ideas” people and tend to focus on quality communication that creates an emotional response with leads and customers. However, as the world continues its transition into digital marketing dominance, emotions and psychology are no longer the prime factors influencing communication; there is a lot going on behind the scenes.

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Marketing Development Technical Review Big Data 162

CIO

MAY 30, 2023

John Ang, CTO of EtonHouse International Education Group in Singapore, says the key initiatives shaping his IT agenda today, in order of priority, are data analytics, cloud migration, the digital marketing customer experience strategy, and AI, including ChatGPT. IT Leadership, IT Strategy Analytics is the No.

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Artificial Inteligence CTO Coach Cloud Trends 197

TechSoup

FEBRUARY 2, 2023

To take your nonprofit digital marketing strategy to the next level, you must understand the latest technology and tools available to you.

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Nonprofit Media Social Digital Marketing 85

TechCrunch

MARCH 2, 2023

. “ The technical decision maker is worried about not having their own customer relationship and data, not reaching their customers where they are, and being able to execute on smart digital marketing initiatives that their consumers expect.

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Marketing Advertising Artificial Inteligence Machine Learning 197

Kaseya

JANUARY 20, 2023

As you look to grow your business, you’ll likely strive to implement marketing efforts to reach new customers, raise visibility and awareness for your brand, and reinforce or expand your relationship with existing clients. The goal is to make the most impact and return on investment (ROI) for your marketing efforts. The answer is no.

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Marketing Digital Marketing Advertising Strategy 110

TechCrunch

JULY 30, 2021

Beyond that, CEO Naveen Jain — a Y Combinator alumnus, founder of digital marketing company Sparkart, and angel investor — thinks that Yat is ultimately an internet privacy product. “This is the nature of pursuing a progressive decentralization strategy.” “Objectively, it’s a strange norm. .

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Blockchain Internet Social System 273

CIO

OCTOBER 16, 2023

SMEs generally have their hands full doing businesses, and often don’t have the dedicated teams to lead digital transformation projects on their behalf. Its new HUAWEI eKit platform is a rebrandable, enterprise quality digital platform for SMEs to distribute Huawei products to their customers.

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Hotels Retail Wireless Policies 193

Perficient

DECEMBER 3, 2024

Whether you’re a beginner or a seasoned marketer, Content Builder empowers you to craft personalized, impactful campaigns with ease. In this guide, we’ll uncover the features, benefits, and strategies to maximize Content Builder’s potential for your marketing success. What is SFMC Content Builder?

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Marketing Social Media Testing 52