Remove Digital Marketing Remove Social Remove Virtualization
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Yat thinks emoji ‘identities’ can be a thing, and it has $20M in sales to back it up

TechCrunch

Beyond that, CEO Naveen Jain — a Y Combinator alumnus, founder of digital marketing company Sparkart, and angel investor — thinks that Yat is ultimately an internet privacy product. How many stories are there of people trying to email some social network, and they don’t respond because they don’t have to?”

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Level the playing field with GenAI: Top SMB use cases

CIO

Automating social media strategies SMBs, for instance, can automate their social media posting to simplify the management of social platforms, such as by publishing posts at the optimal time to maximize visibility. On the front end, GenAI helps alleviate workloads on already lean customer support teams.

SMB 173
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To win post-pandemic, startups need remote-first growth teams

TechCrunch

However, many social and mobile sectors are mature, and it’s going to be even harder for startups to compete as real-world activities absorb more time. Don’t forget: Susan Su will also appear at our Early Stage virtual event on July 8 (and answer questions directly).

Marketing 264
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What are decision support systems? Sifting data for better business decisions

CIO

Bringing together applied data science, social science, and managerial science, decision science focuses on selecting between options to reduce the effort required to make higher-quality decisions. Digital marketing and services firm Clearlink uses a DSS system to help its managers pinpoint which agents need extra help.

System 217
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Unmuted founder Max van den Ingh on success beyond the metrics

TechCrunch

As the pandemic continues, what trends are you seeing in growth marketing? The biggest trend I’m currently seeing is in the role marketing departments play. Digital marketers, especially, are often the ones that come up with new ideas as to how a company can grow online. These have never been as important as they are now.

Metrics 251
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Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

With the multitude of digital touchpoints, the need to consistently send clear, coherent, and powerful messages about what a company stands for has become more intense. Consequently, success depends on presenting a unified and compelling brand story across all virtual interactions.

Marketing 114
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Digital Marketing Tactics You Must Avoid

Strategy Driven

Here are just a few ‘desperate’ digital marketing tactics that could end up annoying consumers, as well as a few tips on what you should do instead. Having business social media accounts with lots of followers can make your company look popular and successful. Paid social media ads is just one example. Keyword stuffing.