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Social Chat launches with $6M to bring brands closer to their customers

TechCrunch

When brands sell through social media and other third-parties, they often spend millions of dollars to advertise on those platforms, yet have little or no knowledge of who their customers actually are. Social commerce startup Social Chat is out to change that. Can social and e-commerce transform the future of the open web?

Social 260
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Scrum for Digital Marketing – Control the Chaos and Deliver Value

Agile Alliance

Radical disruption and social media go hand in hand, yet with things moving so quickly, there is a constant need to inspect, learn and change. The post Scrum for Digital Marketing – Control the Chaos and Deliver Value first appeared on Agile Alliance.

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Black Swan analyzes social media to predict which products will be successful

TechCrunch

Black Swan taps into data from conversations on social media and analyzes the data to map “growth opportunities” for companies, attempting to identify trend signals more accurately than traditional market research approaches. Prior to co-founding Black Swan, King was a technical director at creative agency Digital Jigsaw.

Social 219
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Former Snap employees raise $9M for Trust, emerging from beta to level marketing playing field

TechCrunch

Trust wants to give smaller businesses the same advantages that large enterprises have when marketing on digital and social media platforms. The growth of e-commerce is pushing more digital marketing investments, providing opportunity for Trust to be a huge business, Borow said. E-commerce sales in the U.S.

Marketing 246
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WayIn Success At Real-Time Digital Marketing Technology Generating More Buzz And More Funding

CTOvision

Real-time digital marketing software company announces new funding from multiple strategic investors. DENVER – September 24, 2015 – Real-time digital marketing software company Wayin has secured $15.4 Wayin Raises $15.4 Million to Offer Brands the Provable Power to Persuade and Engage Consumers. About Wayin.

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How NOT to do Social Media Marketing (and 5 ways to get better at it!)

NeverFriday

In this case, it’s traveling with a focus on Instagram marketing instead of just traveling to have fun and see the world. Don’t have the resources for social media marketing? Reply and converse on social networks to boost your brand’s visibility. Check the ROI.

Media 157
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Archive.ai aims to free marketers from their monotonous workflows

TechCrunch

When marketers Paul Benigeri and Geoffrey Woo were at their former companies, in food tech and e-commerce infrastructure, respectively, they experienced how manual and repetitive digital marketing workflows were, especially as the number of disparate and unintegrated marketing tools grew.

Marketing 217