Which Instagram ad placement is more cost-effective: Reels, Feed Posts or Stories?
TechCrunch
DECEMBER 15, 2022
Angelina Liparteliani is a digital marketing expert for Johnson & Johnson. Over 50% of social media marketing budgets are spent inefficiently because of poor creatives, mixed messaging, limited ad types and unfortunate ad captions. Quick research showed that video ads generate three times more engagement than other formats.
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