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Which Instagram ad placement is more cost-effective: Reels, Feed Posts or Stories?

TechCrunch

Angelina Liparteliani is a digital marketing expert for Johnson & Johnson. Over 50% of social media marketing budgets are spent inefficiently because of poor creatives, mixed messaging, limited ad types and unfortunate ad captions. Quick research showed that video ads generate three times more engagement than other formats.

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Black Swan analyzes social media to predict which products will be successful

TechCrunch

Black Swan taps into data from conversations on social media and analyzes the data to map “growth opportunities” for companies, attempting to identify trend signals more accurately than traditional market research approaches. Prior to co-founding Black Swan, King was a technical director at creative agency Digital Jigsaw.

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The Essential Digital Strategies

Dion Hinchcliffe's Web 2.0 Blog

The reality today is that despite seemingly endless advances and a steady river of emerging technologies , many of the key insights, strategies, and lessons in the digital age have still yet to be discovered. What Are the Top Digital Strategies Today?

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Key IT initiatives reshape the CIO agenda

CIO

That’s what we’ve been seeing, that’s what’s really changing,” says Chirajeet “CJ” Sengupta, a partner with research firm Everest Group. “It It has been years since we came up with the term digitalization , and we saw a tremendous rate of investment in the building of new tech solutions and new tech platforms. Analytics is the No.

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Aid Generative AI to Fuel Your Digital Marketing Efforts

Perficient

The world of Digital Marketing is challenging and always updating with new strategies. Gen AI can pump up your digital marketing efforts by creating highly engaged SEO-friendly content and boost your brand on SERP (Search Engine Result Page). What is Generative AI, and How Does it Work?

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BrainStation Launches Digital Marketing Diploma Program

BrainStation Technology

We’re very happy to announce that we are now accepting applications for BrainStation’s new Digital Marketing Diploma Program ! Designed to transform skill sets and prepare individuals for careers in digital marketing, the 12-week Digital Marketing Diploma Program is available at BrainStation’s state-of-the-art campuses. .

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How CIOs use AI to elevate CX services

CIO

IT industry researchers believe the biggest impact of gen AI this year will be in customer experience (CX), with organizations using vast amounts of data to communicate with consumers and resolve problems faster. The tech researcher says companies will increase their use of AI-enabled tools to augment customer service agents’ capabilities.