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CMO and CDO: The Digital Marketing Partnership Fueling Growth

N2Growth Blog

The Impact of Strategic Leadership on Business Expansion Leadership in marketing and digital domains has a direct correlation with business performance. Accelerated revenue growth results from effective campaigns and digital initiatives that drive sales and open new markets.

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Perform a quality of earnings analysis to make the most of M&A

TechCrunch

Pierre-Alexandre is an Investment and M&A director at HoriZen Capital — a team of experienced SaaS operators, digital marketing and finance experts helping micro-SaaS companies deliver their growth potential. Why perform a QofE? How is a QofE professionally performed? Pierre-Alexandre Heurtebize. Contributor.

Analysis 196
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Stop guessing your KPIs; Varos shows e-commerce, SaaS companies how you compare to peers

TechCrunch

However, for private companies, it is hard to know exactly why there was an increase in costs last week — was it due to the company’s performance or happening to everyone else, too. This is a new category of data analytics that helps users understand their own performance as it compares to direct competitors, Yarden Shaked added.

Company 285
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Taipei-based Influenxio gets $2M from DCM Ventures for its “microinfluencer” marketing platform

TechCrunch

Influenxio analyzes past campaigns, performance data and client reviews to improve its algorithms. Since the entire campaign creation process–from finding influencers to paying them–is performed through Influenxio, this allows it to gather a wide range of data to refine its technology, Ko told TechCrunch.

Marketing 252
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Which Instagram ad placement is more cost-effective: Reels, Feed Posts or Stories?

TechCrunch

Angelina Liparteliani is a digital marketing expert for Johnson & Johnson. The purpose of the marketing campaign on Instagram was to raise awareness about the service and generate leads. At first, I was hesitant about testing image ads just to see how they performed and comparing them with the performance of our video ads.

Video 242
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Marketing automation startup Retail Rocket nabs $24M for expansion

TechCrunch

“The digital marketing world is growing very fast and the demand for highly-skilled professionals is constantly increasing,” CEO Khlebinsky said. “The complexity of digital marketing tools is booming too — just several years ago we couldn’t imagine the technologies we use today.”

Retail 246
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Pattern89 Delivers Immediate Insights to Improve Marketing Performance and Visibility Through New AI-Driven Capabilities

DevOps.com

Enhanced datasets and end-to-end platform improvements help marketers power their creative decisions INDIANAPOLIS – February 16, 2021 – Pattern89, a platform that specializes in creative artificial intelligence (AI) to predict digital marketing performance, announced today new features to enhance brands’ visibility into ad performance.