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Former Snap employees raise $9M for Trust, emerging from beta to level marketing playing field

TechCrunch

They were building tools for businesses to fund success with digital marketing, but kept hearing from customers about the advantage big advertisers had over smaller ones — the ability to receive good payment terms, credit lines, as well as data and advice. “The E-commerce sales in the U.S.

Marketing 246
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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

. “Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background. Yelp) and then automatically responds to those reviews.

Marketing 234
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Stop guessing your KPIs; Varos shows e-commerce, SaaS companies how you compare to peers

TechCrunch

Users get a dashboard where they can compare to, for example, an apparel company spending $100,000 a month on digital marketing with average order values of a certain amount and get a graph of how that has moved over time. Varos, which officially launched Wednesday, started with marketing KPIs, but doesn’t want to stop there.

Company 285
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The truth about SDK integrations and their impact on developers

TechCrunch

Through a digital marketing lens, SDKs provide in-app analytics, insights on campaign testing, attribution information, location details, monetization capabilities and more. Additionally, the Facebook Audience Network SDK is present in 19% of all global Android apps utilizing mobile ads.

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Egyptian startup Convertedin raises $3M, caters to e-commerce brands in MENA and Latin America

TechCrunch

In a statement, Ahmed Aljibreen, partner at lead investor Merak Capital, addressing his firm’s investment, said the ever-changing landscape of digital marketing platforms adds a new layer of challenges for e-commerce companies — and that Convertedin solves that. So Convertedin offers a solution where they can use their data best.

SMB 262
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Kenya’s HotelOnline acquires hospitality software company HotelPlus

TechCrunch

HotelOnline , a Kenya-based Yanolja-backed travel technology scale-up that fashions itself as an e-commerce and digital marketing enabler in the hospitality industry, has acquired HotelPlus, a software provider with clients in 22 countries. million in shares in HotelOnline, which was valued at $24 million before the deal.

Company 248
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The Week’s 10 Biggest Funding Rounds: Crusoe Energy, Insider And Biotech Raise Big

Crunchbase News

tied) Insider , $500M, digital marketing: Marketing tech platform Insider raised a $500 million Series E led by General Atlantic to fund its expansion in the U.S. That business plan was enough for Crusoe to reportedly lock up a $500 million round led by Founders Fund at a $3 billion valuation. billion, per Crunchbase.

Biotech 129