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Use data from Q5 to boost mobile app growth for the entire year

TechCrunch

Vladyslav Strykun is head of marketing at Headway , an edtech startup that provides bite-sized learning for fun and personal growth. Wondering how to improve the marketing performance of your mobile app in the spring without experimenting and extra costs? Q5 is a high season for marketing in the mobile app field.

Mobile 233
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Kenyan startup Wowzi secures $3.2 million from 4DX Ventures, Andela co-founder to expand across Africa

TechCrunch

Kenyan startup Wowzi has secured new funding to expand the reach of its platform, which turns social media users into brand influencers, to West and Southern Africa — as it taps the increasing usage of social sites across the continent driven by the proliferation of smartphones and a deepening internet penetration.

Media 250
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Linktree raises $10.7M for its lightweight, link-centric user profiles

TechCrunch

” Zaccaria said that he and his co-founders Anthony Zaccaria and Nick Humphreys created Linktree to solve a problem they were facing at their digital marketing agency Bolster. A website could do the job in theory, but they can be clunky or slow on mobile, with users probably giving up before they finally reach the desired page.

Nonprofit 285
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Ukrainian startup Zeely raises $1M for SMB growth app aimed at US, UK, Brazil, Mexico

TechCrunch

This is perhaps why, with Gen Z coming on stream, we are now seeing mobile-first startup appear to cater to this new wave of businesses. Thus we’ve seen the funding of mobile-first website builder Univer.se, which raised $47M from Google Ventures, General Catalyst, and Addition. The company claims it will reach an ARR of $3M this year.

SMB 248
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To win post-pandemic, startups need remote-first growth teams

TechCrunch

She also shared a few thoughts on market opportunities after the pandemic in the full interview below. However, many social and mobile sectors are mature, and it’s going to be even harder for startups to compete as real-world activities absorb more time.

Marketing 264
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How to Use Digital Marketing to Grow Your Business

KitelyTech

In today’s cut-throat digital marketing world, businesses that fail to keep up with the latest trends risk being left behind. If your business is not using digital marketing to its full potential, it could be holding your company back from achieving the success you dream of. What is Digital Marketing?

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Master SFMC Content Builder: A Complete Guide

Perficient

Content Builder is Salesforce Marketing Cloud’s all-in-one content management solution. It allows marketers to create, organize, and distribute content seamlessly across channels like email, SMS, social media, and push notifications. Mobile : Develop SMS and push notifications for on-the-go audiences. No problem!