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5 common growth marketing mistakes startups make

TechCrunch

Some frequent errors include performance metrics not being correctly measured, product and growth teams working in silos, low testing velocity and failure to consider the entire marketing funnel. Low testing velocity. Until that day arrives, the need to continue testing is paramount. The results will follow.

Marketing 256
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Leveraging Standardization and Automation to Facilitate DevOps Testing in Multi-Code Environments

CIO

To remain resilient to change and deliver innovative experiences and offerings fast, organizations have introduced DevOps testing into their infrastructures. However, introducing DevOps to mainframe infrastructure can be nearly impossible for companies that do not adequately standardize and automate testing processes before implementation.

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In growth marketing, signal determines success

TechCrunch

When starting out, it may seem obvious to optimize toward a north-star metric such as a purchase. I would argue (after extensive testing across multiple ad accounts) that neither of these events would be the correct pick. When testing events, make sure that there’s a stat-sig baseline that’s being followed to make decisions.

Marketing 239
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How Ward van Gasteren thinks about growth hacking today

TechCrunch

Ward van Gasteren embraces the “growth hacker” term, despite the fact that some in the profession prefer the term “growth marketing” or simply “growth.” The hacking part should be a distinct effort on top of ongoing marketing, he says. Growth hacking is great to kickstart growth, test new opportunities and see what tactics work.

Course 260
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For British agency Ascendant, growth marketing is much more than a set of tactics

TechCrunch

We followed up on this recommendation by interviewing Ascendant co-founder Gus Ferguson and partner Alyssa Crankshaw for our ongoing series of growth marketer profiles. you might know them from the TechLondon Slack community, or bumped into them pre-COVID at the OMN London events , the digital marketing meetups they co-organize.

Marketing 247
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Aid Generative AI to Fuel Your Digital Marketing Efforts

Perficient

The world of Digital Marketing is challenging and always updating with new strategies. Gen AI can pump up your digital marketing efforts by creating highly engaged SEO-friendly content and boost your brand on SERP (Search Engine Result Page). What is Generative AI, and How Does it Work?

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Master SFMC Content Builder: A Complete Guide

Perficient

A/B Testing Test different versions of your content to discover what resonates most with your audience. Optimize Content with A/B Testing Run experiments to identify what works best—test different headlines, images, and CTAs. Monitor and Analyze Performance Keep track of key metrics like CTRs and conversion rates.