Perficient

SEPTEMBER 3, 2024

The world of Digital Marketing is challenging and always updating with new strategies. Gen AI can pump up your digital marketing efforts by creating highly engaged SEO-friendly content and boost your brand on SERP (Search Engine Result Page). What is Generative AI, and How Does it Work?

Digital Marketing 52

Digital Marketing Generative AI Marketing ChatGPT 52

TechCrunch

SEPTEMBER 15, 2021

When starting out, it may seem obvious to optimize toward a north-star metric such as a purchase. The correct event to optimize for here would either be sign up or trial start because they have sufficient enough volume and are strong signals of a user converting to the north-star metric (subscription). If the north-star metric (i.e.,

Marketing 239

Marketing Metrics Survey Testing 239

BrainStation Technology

JANUARY 7, 2020

We’re very happy to announce that we are now accepting applications for BrainStation’s new Digital Marketing Diploma Program ! Designed to transform skill sets and prepare individuals for careers in digital marketing, the 12-week Digital Marketing Diploma Program is available at BrainStation’s state-of-the-art campuses. .

Digital Marketing 52

Digital Marketing Programming Marketing Analytics 52

TechCrunch

JULY 30, 2021

Yat uses an algorithm to determine your Yat’s “rhythm score,” its metric for determining how to price your emoji combo based on its rarity. “This is the nature of pursuing a progressive decentralization strategy.” Instead, they can make one-time purchase from Yat, which owns the Y.at subdomain for you.

Blockchain 273

Blockchain Internet Social System 273

TechCrunch

MAY 9, 2022

The tremendous amount of data received during the winter holidays can improve your marketing strategy and boost your app growth. Here’s how to extract insights that will make this approach work, enhance your ad creative strategy, transform hypotheses into proven facts, personalize your product and increase lifetime value.

Mobile 233

Mobile Data Trends Marketing 233

TechCrunch

AUGUST 17, 2021

We followed up on this recommendation by interviewing Ascendant co-founder Gus Ferguson and partner Alyssa Crankshaw for our ongoing series of growth marketer profiles. you might know them from the TechLondon Slack community, or bumped into them pre-COVID at the OMN London events , the digital marketing meetups they co-organize.

Marketing 247

Marketing Survey Digital Marketing B2C 247

The Crazy Programmer

DECEMBER 8, 2021

Marketers are “ideas” people and tend to focus on quality communication that creates an emotional response with leads and customers. However, as the world continues its transition into digital marketing dominance, emotions and psychology are no longer the prime factors influencing communication; there is a lot going on behind the scenes.

Marketing 162

Marketing Development Technical Review Big Data 162

Perficient

DECEMBER 3, 2024

Whether you’re a beginner or a seasoned marketer, Content Builder empowers you to craft personalized, impactful campaigns with ease. In this guide, we’ll uncover the features, benefits, and strategies to maximize Content Builder’s potential for your marketing success. Why Choose SFMC Content Builder for Your Marketing Needs?

Marketing 52

Marketing Social Media Testing 52

Exadel

AUGUST 18, 2022

71% of customers today expect a personalized approach from businesses they choose, so, you need to adopt a considered one-to-one marketing strategy – not just think ‘mass marketing’. You might be familiar with a model called SOSTAC, – an acronym meaning Situation, Objectives, Strategy, Tactics, Action, and Control.

Marketing 98

Marketing Strategy Development How To 98

TechCrunch

JULY 7, 2021

Per the WFA, ad fraud is “second only to the drugs trade as a source of income for organized crime,” but there is no one-size-fits-all ad fraud strategy. However, reach is now more of a vanity metric if uncoupled from traffic quality. Looking at reach through a quality lens.

Advertising 257

Advertising Compliance Budget Mobile 257

Perficient

JANUARY 2, 2025

For eCommerce, this means adapting strategies to meet consumers where and when they need you most. Below, we break down the four micro-moment types and explore how to capture them to boost your eCommerce strategy. Strategies to Capture Micro-Moments Be There: Real-Time Presence: Review your marketing strategies.

eCommerce 52

eCommerce Technical Review B2C Strategy 52

Strategy Driven

AUGUST 4, 2021

It’s essential to analyze your campaigns using the appropriate metrics and tools. Here are five effective ways to maximize your digital marketing ROI. Set measurable goals for your marketing campaign. Without clear goals in mind, it’ll be more difficult to design marketing strategies that work.

Digital Marketing 39

Digital Marketing Marketing Metrics Media 39

BrainStation Technology

JANUARY 7, 2020

We’re very happy to announce that we are now accepting applications for BrainStation’s new Digital Marketing Diploma Program ! Designed to transform skill sets and prepare individuals for careers in digital marketing, the 12-week Digital Marketing Diploma Program is available at BrainStation’s state-of-the-art campuses. .

Digital Marketing 8

Digital Marketing Programming Marketing Analytics 8

Perficient

MARCH 5, 2024

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

Digital Marketing 52

Digital Marketing Trends Marketing Advertising 52

TechCrunch

NOVEMBER 5, 2021

Our entire team is held accountable to these success metrics, which means we do whatever it takes to help our clients get there. This may include design, development and growth, but often it’s also strategy, help with fundraising and more. Why does your strategy require defining a minimum viable product (MVP)?

UI/UX 228

UI/UX Minimum Viable Product Fractional CTO Survey 228

Strategy Driven

FEBRUARY 23, 2023

Social media has become an integral part of many businesses’ marketing strategies. To get the most out of your social media marketing, it’s important to monitor key metrics that can help you understand what’s working and what’s not. However, simply having a social media presence is not enough.

Metrics 41

Metrics Media Social Strategy 41

CIO

AUGUST 9, 2023

Once a vanguard business strategy, digital transformation has become a perennial objective for business survival. Most CEOs (72%) continue to prioritize digital investments, according to the 2022 CEO Outlook report from KPMG, in part due to concerns about emerging and disruptive technology, a top three risk to organizational growth.

Technical Review 206

Technical Review Software Review Artificial Inteligence Survey 206

Hacker Earth Developers Blog

SEPTEMBER 25, 2023

This article was written by Alwayne Powell, the Senior Digital Marketing Manager at 8×8 contact centre and communication platform. It aggregates complex telemetry data—metrics, logs, and traces—from disparate systems and applications in your business. For this reason, it’s central to your employee retention strategy.

Weak Development Team 130

Weak Development Team Development DevOps UI/UX 130

Altexsoft

JANUARY 9, 2019

When it entered the market in 1881, dentists used it to clean their instruments, but by the 1920s, people were buying it to get rid of bad breath. Not the composition, but the marketing strategy. With a marketing strategy, you can sell a new product or service or increase sales for an existing one.

Strategy 75

Strategy Marketing Weak Development Team Software Review 75

Strategy Driven

JUNE 23, 2019

That is where you need to apply the best strategies for digital marketing in Singapore so that you can improve your online presence. This is exactly what a well-designed digital marketing approach can achieve for you. Low-cost strategies. See, if you are in this position, you do not have to worry.

Digital Marketing 29

Digital Marketing Marketing Strategy Media 29

Kaseya

JANUARY 27, 2023

Managed service providers (MSPs) are increasingly investing in social media as part of their digital marketing strategies and for good reason. In addition, investments in social media marketing are paying off. My advice is not for MSPs to pull back their investment in social media networks.

Media 98

Media Social Network Digital Marketing 98

Kaseya

FEBRUARY 15, 2022

It can be overwhelming once you’ve installed the Google Analytics tracking code on your website because there are so many different metrics you can use to analyze and enhance your website’s Search Engine Optimization (SEO) or paid search campaigns. What metrics matter most? . Goal Reporting.

Analytics 105

Analytics Metrics Mobile Social 105

AWS Machine Learning - AI

MARCH 20, 2025

Contextual ad placement: Contextual advertising enhances digital marketing by aligning ads with content, but implementing it for video on demand (VOD) is challenging. Keith Mascarenhas leads worldwide GTM strategy for Generative AI at AWS, developing enterprise use cases and adoption frameworks for Amazon Bedrock.

Data 104

Data Generative AI Artificial Inteligence Compliance 104

OTS Solutions

MAY 2, 2023

In this blog, we will be discussing what the Digital Transformation process is in business and how Digital Transformation technologies can impact your business growth. Let us understand what Digital Transformation services mean to your business. What is Digital Transformation? What does it do? are in line.

Artificial Inteligence 130

Artificial Inteligence Artificial Intelligence Machine Learning Technical Review 130

Strategy Driven

DECEMBER 28, 2022

Undoubtedly, digital marketing techniques are ruling the technological space. Moreover, some of us believe that traditional marketing has lost its charm. The biggest evidence of it is the latest metrics. After reading the above metrics, you might ask why marketers are shifting to using traditional advertising.

Trends 41

Trends Marketing Strategy B2C 41

Strategy Driven

JUNE 13, 2024

Developing a robust content marketing strategy can significantly enhance how you connect with your audience, increase engagement, and ultimately drive sales. Nevertheless, as the digital marketing landscape continually transforms, it remains essential to keep current and refine your strategies.

Strategy 43

Strategy Marketing Media Advertising 43

Altexsoft

JULY 5, 2022

Planning your growth strategy isn’t finished once you’ve left the meeting. If you want your business to succeed, you need to review your strategy and make sure it’s all staying on track. There are many factors that go into your growth strategy review process, and you have to find what works for your business. What’s in a review?

Strategy 52

Strategy How To Strategic Planning Meeting 52

Strategy Driven

SEPTEMBER 14, 2021

The modern business world is becoming increasingly dependent on the digital market. It’s more efficient than the traditional market and allows businesses to connect to the entire world instantly. The main reason behind this is the fierce competition in the digital market. Utilize Social Media.

Digital Marketing 47

Digital Marketing Metrics Media Social 47

Perficient

NOVEMBER 6, 2023

Step 2: Assess Now that you know more about the tools that are available to you, the next step is to assess the largest inefficiencies that a composable strategy could solve. These are key metrics in determining which products will yield the largest ROI. You will need to identify inefficient internal processes and churn.

Weak Development Team 116

Weak Development Team Software Review Tools Open Source 116

Strategy Driven

APRIL 22, 2021

Forbes magazine wrote early on in the pandemic, and further identified that a key component in responding to the crisis lies in digital transformation. Many businesses have identified the opportunity and are working to strengthen digital marketing activities. How does digital transformation serve us?

Digital Marketing 26

Digital Marketing Marketing B2B Advertising 26

Strategy Driven

OCTOBER 24, 2024

Having a strong online presence is absolutely huge for any business nowadays and Digital Public Relations (PR) plays a big role in improving your brand’s visibility, credibility, and engagement with your target audience. Here are five strategies that can help you achieve these goals: 1. Use these insights to refine your strategies.

Performance 39

Performance Strategy Media Social 39

Perficient

FEBRUARY 7, 2023

This highlights the importance of having a strong SEO strategy in place, as it can help your website rank higher in organic search results and attract more traffic. Gartner states, “SEO is the foundation of all digital marketing, and it is critical to the success of any online business.” What is an SEO Audit checklist?

Strategic Planning 64

Strategic Planning Digital Marketing Engineering Analysis 64

Strategy Driven

SEPTEMBER 2, 2019

Digital marketing is slowly, but surely growing from a “nice to have” to a necessity. This is driving advertisers to adapt and form digital media strategies, but media practices from the offline world don’t translate well to the online world. This is, for most advertisers, the absolute darling of digital marketing.

Digital Marketing 23

Digital Marketing Advertising Marketing Media 23

Perficient

NOVEMBER 30, 2022

This series will outline the key metrics and tools used to track website performance as well as specific recommendations to improve page speed within Sitecore. Most tools have standardized using Google’s Lighthouse algorithm in addition to their own metrics that they view as important.

Performance 69

Performance Metrics Technical Review Testing 69

Cloudera

AUGUST 25, 2020

An example of this is the growing adoption of Environmental, Social and Governance (ESG) analytics being embedded more and more into investment strategies and in the valuation of equities. . For example, the Government of Singapore is leading by example by helping to standardize company audits taking into account key ESG factors.

Technical Review 74

Technical Review Technology Machine Learning Artificial Inteligence 74

O'Reilly Media - Ideas

APRIL 30, 2024

To understand how platforms allocate value to themselves and what we can do about it, we investigated the role of algorithms, and the unique informational set-up of digital markets, in extracting so-called economic rents from users and producers on platforms. Disclosure is another powerful market-shaping tool.

Artificial Inteligence 129

Artificial Inteligence Advertising Innovation Artificial Intelligence 129

Perficient

MAY 23, 2023

Industry trends: Certain industries or niches may experience higher levels of CPC inflation due to factors specific to their market. For example, industries with high-profit margins or those that rely heavily on digital marketing may witness more significant price increases.

Advertising 59

Advertising Real Estate Mobile Digital Marketing 59