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Leveraging Standardization and Automation to Facilitate DevOps Testing in Multi-Code Environments

CIO

By Milan Shetti, CEO Rocket Software In today’s volatile markets, agile and adaptable business operations have become a necessity to keep up with constantly evolving customer and industry demands.

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TechCrunch+ roundup: Optimizing acquisition, parental leave tips, riding the downturn express

TechCrunch

According to Caroline Hogan, senior director of vendor marketing at Gartner Digital Markets, this means companies can boost growth and revenue just by studying buyer decision patterns. Use discount code TCPLUSROUNDUP to save 20% off a one- or two-year subscription. Full TechCrunch+ articles are only available to members.

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Mulesoft Anypoint Studio Overview & Review

The Crazy Programmer

Connecting apps with point-to-point code are unsustainable, time-consuming, and costly. Anypoint Analytics allows you to keep track of important metrics. Integration platform as a service software can help to simplify the process. The post Mulesoft Anypoint Studio Overview & Review appeared first on The Crazy Programmer.

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Lunio raises $15M to combat click fraud with algorithms

TechCrunch

And beyond the wasted spend, invalid traffic can inflate metrics, leading brands to misidentify — and misunderstand — customer segments. “Back in 2016, we were running a digital marketing agency in the U.K. But fake and fraudulent ad traffic remains a major problem in the space.

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How Ward van Gasteren thinks about growth hacking today

TechCrunch

Growth hacking does have some noticeable differences from marketing, as outlined on your website. How should clients make the decision between working with you, a growth hacker, instead of with a marketer? Growth hacking is great to kickstart growth, test new opportunities and see what tactics work.

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Beamy lands $9M to help enterprises detect and manage their SaaS apps

TechCrunch

Perhaps one of the strongest examples of software “eating the world,” as a prominent VC once put it, is the growth of the software-as-a-service (SaaS) industry. According to Statista, in 2021, the market for SaaS apps and services was worth roughly $145.5 billion — up from $120.7 billion in 2020.

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How Developers and Marketing Teams Can Work Together?

The Crazy Programmer

Marketers are “ideas” people and tend to focus on quality communication that creates an emotional response with leads and customers. However, as the world continues its transition into digital marketing dominance, emotions and psychology are no longer the prime factors influencing communication; there is a lot going on behind the scenes.

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