Remove Digital Marketing Remove Metrics Remove Performance
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CMO and CDO: The Digital Marketing Partnership Fueling Growth

N2Growth Blog

The Impact of Strategic Leadership on Business Expansion Leadership in marketing and digital domains has a direct correlation with business performance. Accelerated revenue growth results from effective campaigns and digital initiatives that drive sales and open new markets.

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Unmuted founder Max van den Ingh on success beyond the metrics

TechCrunch

There is no authoritative playbook for marketing these days. Every company must find its own voice, and as it grows and evolves, its marketing needs to evolve as well. A growth marketing agency based in Amsterdam, this company focuses on LinkedIn marketing, content marketing, marketing automation and email marketing.

Metrics 251
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Here’s how fast a few dozen startups grew in Q3 2020

TechCrunch

Earlier this week I asked startups to share their Q3 growth metrics and whether they were performing ahead or behind of their yearly goals. Instead of merely giving me a few data points to learn from, The Exchange wound up collecting sheafs of interesting data from upstart companies with big Q3 performance. Q3 performance.

Fintech 284
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5 common growth marketing mistakes startups make

TechCrunch

A common thread of mistakes connects most startups that try their hand at growth marketing. Some frequent errors include performance metrics not being correctly measured, product and growth teams working in silos, low testing velocity and failure to consider the entire marketing funnel. And if they are, why?

Marketing 256
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7 signs you may not be a transformational CIO

CIO

With strong operational controls and up-to-date security and technology, they can drive efficiency while maintaining high performance across the organization, Taylor says. How can you tell whether you’re a transformational CIO? There are some tell-tale signs and some that are more subtle. In other words, they thrive on being innovative. “I

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These are the biggest French startups in 2023 according to the French government

TechCrunch

The French government and the government-backed initiative La French Tech gathered applications, processed the numbers and ranked the 120 top-performing startups in France right now, with a special category for the top 40 ones. Digital marketing automation service Sendinblue reached €100 million in annual recurring revenue ($107 million).

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In growth marketing, signal determines success

TechCrunch

When starting out, it may seem obvious to optimize toward a north-star metric such as a purchase. The correct event to optimize for here would either be sign up or trial start because they have sufficient enough volume and are strong signals of a user converting to the north-star metric (subscription). If the north-star metric (i.e.,

Marketing 239