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The Expanding Role of Digital Marketing in Modern Business Strategy

Strategy Driven

In today’s ever-evolving business landscape, digital marketing is crucial for achieving success. Over the past decade, the shift from traditional advertising to digital platforms has transformed how companies interact with their audiences.

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Argentina’s Digital House raises over $50M to help solve LatAm’s tech talent shortage

TechCrunch

Emphasizing practice, Digital House offers courses — that range from six months to two years — teaching skills such as web and mobile development, data analytics, user experience design, digital marketing and product development. It also is planning some “strategic M&A,” according to Duboscq.

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How Partnering with a Digital Marketing Firm Can Help Your Nonprofit

TechSoup

In recent years, many nonprofits have decided to partner with third-party firms that specialize in digital marketing. These types of partnerships help organizations better manage their time and leverage the vast array of digital marketing expertise that they cannot always afford to hire in-house. It's no secret why.

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Tunisian edtech startup GOMYCODE raises $8M to expand across Africa and the Middle East

TechCrunch

His new job was to open a subsidiary for a French open source tech startup and that required hiring developers on the ground. Amine was struggling to find higher web developers,” CEO Yahya Bouhlel told TechCrunch in an interview. “So There are a lot of impact and mass market players. GOMYCODE utilizes the latter.

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OpenClassrooms raises $80 million for its online education platform

TechCrunch

OpenClassrooms covers many different fields, from web development to digital marketing, product management, HR and sales. GSV, the Chan Zuckerberg Initiative (CZI) and Salesforce Ventures also participated in today’s funding round. Existing investors General Atlantic and Bpifrance invested once again in the company.

Education 240
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How NOT to do Social Media Marketing (and 5 ways to get better at it!)

NeverFriday

Haven’t posted about marketing in a while so here’s a good one: Someone spent thousands of dollars on buying things just to be able to post about them on Instagram. Collectible marketing, badges, gamification. It looks like the marketing around collecting badges and gamification works! Check the ROI.

Media 157
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Four B2B Web Development Risks You Need to Avoid

KitelyTech

However, there are a host of potential pitfalls awaiting B2B businesses when choosing a web development company. When decision makers look for a provider of web development services in Chicago, they look for expertise in their field. They can share their experience of UI/UX and support developers throughout development.