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Growth marketing is not a magic trick, says Ellen Jantsch of Tuff

TechCrunch

If you are looking for a growth marketing playbook, stop reading now, because you won’t get one from Tuff. The team at Tuff knows their stuff — and it’s precisely why they are not selling “magic” or any kind of “mysterious secret sauce.” Throughout it all, we lean on all members of our team.

Marketing 234
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Food conglomerate Starday raises $4M

TechCrunch

He watched digital grocery go from a single-digit market to double digits overnight. “It The global food and beverages market is expected to reach $7.5 trillion by 2023, with growing demand for foods that are more clean and sustainable, according to market research firm Research and Markets.

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How Developer Observability is Transforming Dev Role

Hacker Earth Developers Blog

This article was written by Alwayne Powell, the Senior Digital Marketing Manager at 8×8 contact centre and communication platform. Alongside streamlined processes and collaborative efficiency, DevOps teams need real-time access to detailed, correlative, context-rich data and analytics. You can find them on LinkedIn.

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Extra Crunch roundup: 3 lies VCs tell, betting big on Kubernetes, NYC’s enterprise boom

TechCrunch

“If you can provide a valuable, scalable service for the older adult market, there’s a lot of opportunity to drive growth through partnerships,” he notes. As the pandemic changed consumer behavior and regulations began to reshape digital marketing tools, advertisers are turning to retail media.

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Digital Marketing Hot Topics, Trends & Strategic Insights in 2024

Perficient

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

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How CIOs use AI to elevate CX services

CIO

Technology specialist Salesforce reports that more than two-thirds of service professionals believe gen AI will help them serve their customers better, while Forrester expects it to give CX teams a huge boost through 2024. We’re now knocking the ball out the park when it comes to customer satisfaction.”

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How to Build a Product Marketing Strategy for Your Software Solution

Altexsoft

Fun fact: Popular mouthwash Listerine was initially marketed as a surgical antiseptic. When it entered the market in 1881, dentists used it to clean their instruments, but by the 1920s, people were buying it to get rid of bad breath. Not the composition, but the marketing strategy. What is product marketing?