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Nigeria’s Termii raises $1.4M seed led by Future Africa and Kepple Africa Ventures

TechCrunch

Gbolade Emmanuel and Ayomide Awe launched Termii after Emmanuel’s experience as a digital marketer helped him recognize the need for businesses to have exceptional communication channels. “And we had to make the process simple because in the African market, you can’t do complex stuff. Playing in a $3.6

Fintech 335
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Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

The Evolution of CMO Responsibilities in the Digital Era The digital age has undeniably redefined the roles and responsibilities of a Chief Marketing Officer (CMO ). In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message.

Marketing 114
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Unmuted founder Max van den Ingh on success beyond the metrics

TechCrunch

There is no authoritative playbook for marketing these days. Every company must find its own voice, and as it grows and evolves, its marketing needs to evolve as well. A growth marketing agency based in Amsterdam, this company focuses on LinkedIn marketing, content marketing, marketing automation and email marketing.

Metrics 251
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Chilean proptech startup Houm raises $35M Series A to expand across LatAm

TechCrunch

Houm also invests in digital marketing, in an effort to provide greater visibility and access to customers. Once the property is published, Houm provides tours to prospective renters of buyers, either virtually or in person. The properties are then published on real estate online marketplaces within 24 hours.

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To win post-pandemic, startups need remote-first growth teams

TechCrunch

Growth marketer and investor Susan Su tells us that the solution is not just more software tools. In fact, TechCrunch is asking founders who have worked with growth marketers to share a recommendation in this survey. She also shared a few thoughts on market opportunities after the pandemic in the full interview below.

Marketing 264
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Yat thinks emoji ‘identities’ can be a thing, and it has $20M in sales to back it up

TechCrunch

Beyond that, CEO Naveen Jain — a Y Combinator alumnus, founder of digital marketing company Sparkart, and angel investor — thinks that Yat is ultimately an internet privacy product. Before minting Yats as NFTs, users can create a digital art landscape for their Yats through a Visualizer.

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Level the playing field with GenAI: Top SMB use cases

CIO

A/B testing, a vital part of digital marketing, can also be conducted through GenAI, so companies can evaluate which content performs best to optimize conversion rates. Moreover, GenAI allows SMBs to unlock sophisticated marketing approaches, such as customizing messages to customers based on past interactions.

SMB 173