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StreamElements nabs $100M as it passes 1.1M creators using its platform to build and monetize video content

TechCrunch

Video is at the heart of how people use the internet today, and creators are at the heart of what is being made and watched on video. “It also means going beyond the livestreaming space and bringing our proprietary audience experience-driven technology to YouTube videos where we are creating some industry firsts.”

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The Expanding Role of Digital Marketing in Modern Business Strategy

Strategy Driven

In today’s ever-evolving business landscape, digital marketing is crucial for achieving success. Over the past decade, the shift from traditional advertising to digital platforms has transformed how companies interact with their audiences.

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Singapore’s Skills Union wants to close the skills gap via live video training

TechCrunch

The digital landscape is evolving so fast that one’s four-year degree can hardly keep up with the myriad platforms and APIs emerging every day. That’s why Skills Union wants to connect tech startup workers looking to level up with an array of field-specific experts over live video.

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Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?

TechCrunch

Or, they could use the funds to kick-start their 2022 marketing efforts. ” “People really do come back from the holidays looking for new tools, new experiences, new ways to do things,” said Tracey Wallace, director of marketing at MarketerHire. Help TechCrunch find the best growth marketers for startups.

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Which Instagram ad placement is more cost-effective: Reels, Feed Posts or Stories?

TechCrunch

Angelina Liparteliani is a digital marketing expert for Johnson & Johnson. Brands are growing concerned about where to spend their main social media marketing budgets. Over 50% of social media marketing budgets are spent inefficiently because of poor creatives, mixed messaging, limited ad types and unfortunate ad captions.

Video 242
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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

TechCrunch

In November, we reached out to marketers to learn how they would spend a $25,000 budget in Q1 2022. The advice ranged from going full force on one channel to investing in a copywriter and making video content. But there’s been a lot of belt tightening since then. If you only had $10,000, how would your recommendations change?

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Argentina’s Digital House raises over $50M to help solve LatAm’s tech talent shortage

TechCrunch

Emphasizing practice, Digital House offers courses — that range from six months to two years — teaching skills such as web and mobile development, data analytics, user experience design, digital marketing and product development. They move as fast as we do and adapt quickly to what the job market needs,” he said. “A