Remove Digital Marketing Remove Marketing Remove Trends
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10 growth marketing experts share their 2022 predictions and New Year’s resolutions

TechCrunch

This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Growth marketers have a wide variety of tools available, but which ones do the pros use? Help TechCrunch find the best growth marketers for startups.

Marketing 324
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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

“Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background.

Marketing 234
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CMO and CDO: The Digital Marketing Partnership Fueling Growth

N2Growth Blog

The digital revolution has fundamentally reshaped how businesses operate and engage with customers. In this landscape, the collaboration between the Chief Marketing and the Chief Digital Officer has become a pivotal driver of organizational success.

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WayIn Success At Real-Time Digital Marketing Technology Generating More Buzz And More Funding

CTOvision

We are also proud that WayIn was a founding sponsor of our Synergy Forum, where we could expose them to a wide range of government executives who need to track this trend setting tech. Real-time digital marketing software company announces new funding from multiple strategic investors. Wayin Raises $15.4

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Stop guessing your KPIs; Varos shows e-commerce, SaaS companies how you compare to peers

TechCrunch

On the other side are the trends. If your customer acquisition cost spikes, it could be a market trend. Users get a dashboard where they can compare to, for example, an apparel company spending $100,000 a month on digital marketing with average order values of a certain amount and get a graph of how that has moved over time.

Company 285
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After talking to marketing leaders for a year, here’s my advice for CEOs

TechCrunch

Marketing makes or breaks a company. 1 thing that I would do to help a company scale massively, it is focusing on marketing. It’s often a “good enough” product paired with killer marketing powered by unique customer insights. It’s often a “good enough” product paired with killer marketing powered by unique customer insights.

Marketing 255
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Behavioral marketing platform Wunderkind nabs $76M

TechCrunch

Wunderkind’s newly appointed CEO, Bill Ingram, says that the tranche — which brings Wunderkind’s total raised to over $150 million — will be put toward investing in product development, hiring and ongoing market expansion. Indeed, the case against behavioral marketing is stacking up.

Marketing 197