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CMO and CDO: The Digital Marketing Partnership Fueling Growth

N2Growth Blog

The digital revolution has fundamentally reshaped how businesses operate and engage with customers. In this landscape, the collaboration between the Chief Marketing and the Chief Digital Officer has become a pivotal driver of organizational success.

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It’s time: Sustainability goes from obligation to opportunity

Capgemini

On September 25, 2024, hundreds of people gathered at The Glasshouse in Manhattan for Capgemini’s special event examining how organizations can join the clean-energy revolution by embracing sustainability as an enabler, rather than a blocker, of value. He argued that willful disregard of meaningful material information (e.g.,

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Food conglomerate Starday raises $4M

TechCrunch

Forward Foods, Starday , a healthy and sustainable food products company, raised $4 million in seed funding to take on “big food” incumbents. He watched digital grocery go from a single-digit market to double digits overnight. “It The global food and beverages market is expected to reach $7.5

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Unmuted founder Max van den Ingh on success beyond the metrics

TechCrunch

There is no authoritative playbook for marketing these days. Every company must find its own voice, and as it grows and evolves, its marketing needs to evolve as well. A growth marketing agency based in Amsterdam, this company focuses on LinkedIn marketing, content marketing, marketing automation and email marketing.

Metrics 251
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How Ward van Gasteren thinks about growth hacking today

TechCrunch

Ward van Gasteren embraces the “growth hacker” term, despite the fact that some in the profession prefer the term “growth marketing” or simply “growth.” The hacking part should be a distinct effort on top of ongoing marketing, he says. Growth hacking does have some noticeable differences from marketing, as outlined on your website.

Course 260
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Linktree raises $10.7M for its lightweight, link-centric user profiles

TechCrunch

” Zaccaria said that he and his co-founders Anthony Zaccaria and Nick Humphreys created Linktree to solve a problem they were facing at their digital marketing agency Bolster. We had the option to just continue to grow sustainably, but we wanted to pour some fuel on the fire,” Zaccaria said. “We created this category.”

Nonprofit 285
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Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

The Evolution of CMO Responsibilities in the Digital Era The digital age has undeniably redefined the roles and responsibilities of a Chief Marketing Officer (CMO ). In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message.

Marketing 114