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Scrum for Digital Marketing – Control the Chaos and Deliver Value

Agile Alliance

Radical disruption and social media go hand in hand, yet with things moving so quickly, there is a constant need to inspect, learn and change. The post Scrum for Digital Marketing – Control the Chaos and Deliver Value first appeared on Agile Alliance.

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Social Chat launches with $6M to bring brands closer to their customers

TechCrunch

When brands sell through social media and other third-parties, they often spend millions of dollars to advertise on those platforms, yet have little or no knowledge of who their customers actually are. Social commerce startup Social Chat is out to change that. Can social and e-commerce transform the future of the open web?

Social 260
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Former Snap employees raise $9M for Trust, emerging from beta to level marketing playing field

TechCrunch

Trust wants to give smaller businesses the same advantages that large enterprises have when marketing on digital and social media platforms. Then as part of its community, companies share knowledge of marketing buys and data insights typically reserved for larger advertisers. Trust dashboard. E-commerce sales in the U.S.

Marketing 246
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Archive.ai aims to free marketers from their monotonous workflows

TechCrunch

When marketers Paul Benigeri and Geoffrey Woo were at their former companies, in food tech and e-commerce infrastructure, respectively, they experienced how manual and repetitive digital marketing workflows were, especially as the number of disparate and unintegrated marketing tools grew.

Marketing 217
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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

“Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background.

Marketing 234
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5 common growth marketing mistakes startups make

TechCrunch

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. In growth marketing, signal determines success. Having spent time in the trenches with many startups, I’ve been lucky to see why many growth marketing engines don’t work correctly.

Marketing 256
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10 growth marketing experts share their 2022 predictions and New Year’s resolutions

TechCrunch

This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Growth marketers have a wide variety of tools available, but which ones do the pros use? Help TechCrunch find the best growth marketers for startups.

Marketing 324