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Are B2B SaaS marketers getting it wrong?

TechCrunch

“Solutions,” “cutting-edge,” “scalable” and “innovative” are just a sample of the overused jargon lurking around every corner of the techverse, with SaaS marketers the world over seemingly singing from the same hymn book. Which terms come to mind when you think about SaaS?

B2B 359
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The mainframe’s future in the age of AI

CIO

It makes sense for mainframe users to turn to AI to help modernize the platform, adds Chris Dukich, CEO of digital marketing technology company Display Now, who has worked with companies turning to AI to navigate the complexities of mainframe modernization.

Survey 200
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Boost ROI with intent data and personalized multichannel marketing campaigns

TechCrunch

Coronavirus is causing large and small businesses to drastically cut marketing budgets. marketing spend by the end of 2021. Even Google is cutting its marketing budget in half. As marketers move forward, Forrester predicts marketing automation platforms will grow despite an overall decline in marketing technology investment.

Marketing 247
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B2B marketing tactics that can help move the needle

TechCrunch

Ryan Narod leads marketing at Mutiny , a no-code AI platform that helps marketers convert their top-of-funnel demand into revenue, without engineers. After years of experience with website personalization, we’ve gathered unexpected, yet effective and scalable tactics from some of the fastest-growing companies. Ryan Narod.

B2B 250
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Myntelligence Optimizes Digital Marketing Campaigns And Unlocks Real-Time Business Insights With TigerGraph

DevOps.com

12, 2020 – TigerGraph, the only scalable graph database for the enterprise, today announced that Myntelligence has chosen TigerGraph to power advanced analytics within the Myntelligence Media Automation platform to deliver integrated, real-time insights to marketers. Myntelligence, […].

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Egyptian startup Convertedin raises $3M, caters to e-commerce brands in MENA and Latin America

TechCrunch

Convertedin , an Egyptian startup that operates a marketing operating system for e-commerce brands, has raised $3 million in a seed round led by Saudi Arabia-headquartered Merak Capital. The South American market is enormous, with e-commerce revenues reaching $160 billion by 2025 from over 200 million users. or Europe markets.”

SMB 262
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Extra Crunch roundup: 3 lies VCs tell, betting big on Kubernetes, NYC’s enterprise boom

TechCrunch

“If you can provide a valuable, scalable service for the older adult market, there’s a lot of opportunity to drive growth through partnerships,” he notes. As the pandemic changed consumer behavior and regulations began to reshape digital marketing tools, advertisers are turning to retail media.