TechCrunch

NOVEMBER 3, 2021

When marketers Paul Benigeri and Geoffrey Woo were at their former companies, in food tech and e-commerce infrastructure, respectively, they experienced how manual and repetitive digital marketing workflows were, especially as the number of disparate and unintegrated marketing tools grew.

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TechCrunch

JUNE 30, 2022

“The digital marketing world is growing very fast and the demand for highly-skilled professionals is constantly increasing,” CEO Khlebinsky said. “The complexity of digital marketing tools is booming too — just several years ago we couldn’t imagine the technologies we use today.”

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TechCrunch

MARCH 7, 2023

“Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background.

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TechCrunch

DECEMBER 23, 2021

This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Growth marketers have a wide variety of tools available, but which ones do the pros use? Help TechCrunch find the best growth marketers for startups.

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Strategy Driven

OCTOBER 19, 2024

In today’s ever-evolving business landscape, digital marketing is crucial for achieving success. Over the past decade, the shift from traditional advertising to digital platforms has transformed how companies interact with their audiences.

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TechCrunch

OCTOBER 28, 2020

MarketerHire , a Los Angeles-based startup backed by a slew of executives from some of the city’s hottest startups, launched its new service matching freelance marketing experts with open jobs listed on its platform. . Brands can typically fill their open positions in as little as 48 hours, the company said.

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TechCrunch

JANUARY 7, 2021

In Constantin’s case, this was at his previous tuxedo rental startup Menguin (ultimately acquired by Generation Tux), where he said he had to market a product with a six-to-nine month sales cycle, as customers were usually weighing different options for their weddings. ” Not surprisingly, he got a lot more responses.

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TechCrunch

MARCH 8, 2021

“Microinfluencers” are gaining clout among marketers. Before launching Influenxio, Ko spent 15 years working in the digital marketing field, serving as an account manager at Yahoo! He wanted to create a startup that would combine what he had learned about digital marketing and make accessible to more businesses.

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CEO Insider

AUGUST 10, 2021

Local businesses have lagged behind their larger brethren in moving to digital marketing, but digital became a lifeline during the pandemic when many traditional forms of marketing were no longer available. Copyright The CEOWORLD magazine Limited 2021. All rights reserved.

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TechCrunch

OCTOBER 8, 2021

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. In growth marketing, signal determines success. Having spent time in the trenches with many startups, I’ve been lucky to see why many growth marketing engines don’t work correctly.

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TechCrunch

NOVEMBER 23, 2021

Mobiz , a South African startup integrating hyper-personalization into mobile marketing, has raised a pre-Series A round of $ 4 million from HAVAÍC, Futuregrowth, Launch Africa, Allan Gray E-Squared Ventures, CapaciTech and Endeavor’s Harvest Fund. and double down on marketing, sales and account management.

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TechCrunch

AUGUST 17, 2021

Growth marketing is often misconceived as a set of tactics when it’s much more: It is a process that startups need to put in place in their early days that will scale as their customer base and internal teams grow. ” (If you too have growth marketers to recommend, please fill out the survey !). If you are in the U.K.,

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TechCrunch

JUNE 25, 2021

Mark Spera is the head of growth marketing at Minted. He's the co-founder of growth marketing blog Growth Marketing Pro and content generation tool GrowthBar. The good news is you can quickly learn which growth marketing strategies work by studying other companies’ success and adapting it to your own business.

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TechCrunch

DECEMBER 3, 2020

Coronavirus is causing large and small businesses to drastically cut marketing budgets. marketing spend by the end of 2021. Even Google is cutting its marketing budget in half. As marketers move forward, Forrester predicts marketing automation platforms will grow despite an overall decline in marketing technology investment.

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TechCrunch

SEPTEMBER 15, 2021

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. In growth marketing, creative is the critical X factor. So what exactly is “signal” in growth marketing? More posts by this contributor. Incrementality and staying ahead.

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TechCrunch

MARCH 2, 2023

Wunderkind’s newly appointed CEO, Bill Ingram, says that the tranche — which brings Wunderkind’s total raised to over $150 million — will be put toward investing in product development, hiring and ongoing market expansion. Indeed, the case against behavioral marketing is stacking up.

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TechSoup

MARCH 3, 2022

Marketing is a key component of any organization's business strategy. Marketing ultimately answers the questions of what is offered, who it is offered to, where one can obtain it, and how much of an investment is required. It is how a company's value is shown to the unique audiences it serves. It is the voice of an organization.

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TechCrunch

OCTOBER 8, 2021

Ryan Narod leads marketing at Mutiny , a no-code AI platform that helps marketers convert their top-of-funnel demand into revenue, without engineers. Help TechCrunch find the best growth marketers for startups. Ryan Narod. Contributor. Share on Twitter. Promote the right content to the right people.

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TechCrunch

FEBRUARY 6, 2023

Breef , a platform that allows brands to manage and service marketing agency projects, today announced that it raised $16 million in a Series A round (an undisclosed portion of which was debt) led by Greycroft with participation from BDMI, UTA.VC, Afterpay’s Touch Ventures and UC Berkeley’s The House Fund.

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TechCrunch

JANUARY 6, 2022

Marketing makes or breaks a company. 1 thing that I would do to help a company scale massively, it is focusing on marketing. It’s often a “good enough” product paired with killer marketing powered by unique customer insights. It’s often a “good enough” product paired with killer marketing powered by unique customer insights.

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Coding Dojo

FEBRUARY 8, 2022

Pre-Dojo : Worked in Sales & Digital Marketing. The post From Digital Marketer to Developer | How Raden Mantuano Reinvented Himself and His Career appeared first on Coding Dojo Blog. Was forced into a career change due to the COVID-19 pandemic. Self-taught. … Read more >>.

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TechCrunch

NOVEMBER 10, 2021

Zero-party data has very quickly become the biggest buzzword in marketing and digital advertising. Zero-party data marketing started when the scrutiny on ad tracking ramped up , but became a necessity with iOS 14.5. Help TechCrunch find the best growth marketers for startups. More posts by this contributor.

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CIO

OCTOBER 25, 2024

It makes sense for mainframe users to turn to AI to help modernize the platform, adds Chris Dukich, CEO of digital marketing technology company Display Now, who has worked with companies turning to AI to navigate the complexities of mainframe modernization.

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TechCrunch

NOVEMBER 15, 2021

Or, they could use the funds to kick-start their 2022 marketing efforts. ” “People really do come back from the holidays looking for new tools, new experiences, new ways to do things,” said Tracey Wallace, director of marketing at MarketerHire. Help TechCrunch find the best growth marketers for startups.

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TechCrunch

SEPTEMBER 30, 2021

If you are looking for a growth marketing playbook, stop reading now, because you won’t get one from Tuff. ” Instead, they are betting on transparency and experimentation, and it seems to be working well: The agency was warmly recommended to TechCrunch multiple times via our growth marketing survey. .” What is Tuff?

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The Crazy Programmer

DECEMBER 8, 2021

The disconnect between marketing and the dev team is one that pops up time and time again. Fortunately, there are many ways devs and marketers can come together. Marketers are “ideas” people and tend to focus on quality communication that creates an emotional response with leads and customers. Understanding Technical Challenges.

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TechCrunch

JUNE 28, 2021

Stewart Hillhouse writes actionable growth marketing insights as senior content lead at Demand Curve. By night, he interviews marketers and creatives on his podcast, Top Of Mind. Before getting into marketing, Stewart was a semi-professional lumberjack. Email has the highest return on investment of any other marketing channel.

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TechCrunch

JUNE 9, 2022

In November, we reached out to marketers to learn how they would spend a $25,000 budget in Q1 2022. We followed up with a few marketers from our previous survey and reached out some more to see how they would spend a $75,000 budget in summer 2022. But there’s been a lot of belt tightening since then.

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N2Growth Blog

SEPTEMBER 17, 2024

Foremost, the responsibilities of the Chief Marketing Officer have transformed significantly. Today’s CMOs aren’t just the masterminds behind ad campaigns or marketing projects—they’re key players in driving business innovation , focusing on customer needs, and harnessing technology. A CMO wears many hats in the boardroom.

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TechCrunch

FEBRUARY 26, 2021

Jeremy Levy is CEO and co-founder of Indicative , a product analytics platform for product managers, marketers and data analysts. The freemium marketing approach has become commonplace among B2C and B2B software providers alike. More posts by this contributor. Enterprises Don’t Have Big Data, They Just Have Bad Data.

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TechCrunch

FEBRUARY 23, 2022

If your customer acquisition cost spikes, it could be a market trend. Users get a dashboard where they can compare to, for example, an apparel company spending $100,000 a month on digital marketing with average order values of a certain amount and get a graph of how that has moved over time. On the other side are the trends.

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TechCrunch

MAY 13, 2022

Here are three ways an early-stage startup can use the JTBD framework for marketing: Get initial organic traffic for the website. We employ the same approach to our marketing. Increase conversion of information pages. Increase product virality. How to employ JTBD at an early-stage SAAS. Optimize your website with JTBD keywords for SEO.

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TechCrunch

MARCH 25, 2021

Emphasizing practice, Digital House offers courses — that range from six months to two years — teaching skills such as web and mobile development, data analytics, user experience design, digital marketing and product development. They move as fast as we do and adapt quickly to what the job market needs,” he said. “A

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CIO

OCTOBER 14, 2024

He adds, “This mindset stifles creativity, limits growth, and can prevent the organization from keeping pace with changing market dynamics.” Unlike tech leaders pushing forward with transformational characteristics, these CIOs often do not see the value of manifesting growth and market leadership, Arnold says.

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TechSoup

JANUARY 20, 2023

Between June and September of 2022, TechSoup, in partnership with the digital marketing and technology agency Tapp Network, built the Nonprofit Digital Marketing Benchmark Survey. We compared the findings to those gathered in the 2020-2021 Nonprofit Digital Marketing Benchmark Survey and Report.

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QBurst

FEBRUARY 19, 2025

To gain deeper insights into how generative AI is transforming digital marketing, we posed a series of questions to our digital marketing expert, Arun Chakravarthy.We explore how content, SEO, and personalized marketing are all set to change.

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The Crazy Programmer

FEBRUARY 3, 2021

Digital Marketing. Students who are looking to make their career in the field than doing the digital marketing course will be the best thing after the 12th. Digital marketing today is the most growing career. There’re over 4 lakh jobs accessible in the Marketing domain. Tally ERP 9.

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