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Social Chat launches with $6M to bring brands closer to their customers

TechCrunch

When brands sell through social media and other third-parties, they often spend millions of dollars to advertise on those platforms, yet have little or no knowledge of who their customers actually are. Social commerce startup Social Chat is out to change that. Can social and e-commerce transform the future of the open web?

Social 260
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Archive.ai aims to free marketers from their monotonous workflows

TechCrunch

When marketers Paul Benigeri and Geoffrey Woo were at their former companies, in food tech and e-commerce infrastructure, respectively, they experienced how manual and repetitive digital marketing workflows were, especially as the number of disparate and unintegrated marketing tools grew.

Marketing 217
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The Expanding Role of Digital Marketing in Modern Business Strategy

Strategy Driven

In today’s ever-evolving business landscape, digital marketing is crucial for achieving success. Over the past decade, the shift from traditional advertising to digital platforms has transformed how companies interact with their audiences.

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Unleashing the multimodal power of Amazon Bedrock Data Automation to transform unstructured data into actionable insights

AWS Machine Learning - AI

It often requires managing multiple machine learning (ML) models, designing complex workflows, and integrating diverse data sources into production-ready formats. Contextual ad placement: Contextual advertising enhances digital marketing by aligning ads with content, but implementing it for video on demand (VOD) is challenging.

Data 119
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Kalendar AI wants its sales bots to win your next customers

TechCrunch

We disclaim this in the footer of our every interaction that our technology predicted their business email in real-time using machine learning patterns.” “using Google SEM, digital marketing, sales tools, etc to get the same ROI”).

B2B 237
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Customer Churn Prediction for Subscription Businesses Using Machine Learning: Main Approaches and Models

Altexsoft

We’ll discuss collecting data about client relationship with a brand, characteristics of customer behavior that correlate the most with churn, and explore the logic behind selecting the best-performing machine learning models. Identifying at-risk customers with machine learning: problem-solving at a glance.

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What are decision support systems? Sifting data for better business decisions

CIO

Bringing together applied data science, social science, and managerial science, decision science focuses on selecting between options to reduce the effort required to make higher-quality decisions. Digital marketing and services firm Clearlink uses a DSS system to help its managers pinpoint which agents need extra help.

System 217