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CMO and CDO: The Digital Marketing Partnership Fueling Growth

N2Growth Blog

The digital revolution has fundamentally reshaped how businesses operate and engage with customers. In this landscape, the collaboration between the Chief Marketing and the Chief Digital Officer has become a pivotal driver of organizational success.

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Archive.ai aims to free marketers from their monotonous workflows

TechCrunch

When marketers Paul Benigeri and Geoffrey Woo were at their former companies, in food tech and e-commerce infrastructure, respectively, they experienced how manual and repetitive digital marketing workflows were, especially as the number of disparate and unintegrated marketing tools grew.

Marketing 217
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LA-based MarketerHire upgrades its service matching remote marketers with companies

TechCrunch

MarketerHire , a Los Angeles-based startup backed by a slew of executives from some of the city’s hottest startups, launched its new service matching freelance marketing experts with open jobs listed on its platform. . Brands can typically fill their open positions in as little as 48 hours, the company said.

Marketing 249
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The Expanding Role of Digital Marketing in Modern Business Strategy

Strategy Driven

In today’s ever-evolving business landscape, digital marketing is crucial for achieving success. Over the past decade, the shift from traditional advertising to digital platforms has transformed how companies interact with their audiences.

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Behavioral marketing platform Wunderkind nabs $76M

TechCrunch

Wunderkind’s newly appointed CEO, Bill Ingram, says that the tranche — which brings Wunderkind’s total raised to over $150 million — will be put toward investing in product development, hiring and ongoing market expansion. “To do this, we’re investing heavily in AI and machine learning.”

Marketing 197
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Social Chat launches with $6M to bring brands closer to their customers

TechCrunch

While at Wish, we learned that to offer the right shopping experience, you had to do absolute personalization,” Li told TechCrunch. That was done with machine learning engineers, but when I left Wish and was advising brands, I found that what we had at Wish was rare. Social commerce startup Social Chat is out to change that.

Social 260
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7 signs you may not be a transformational CIO

CIO

He adds, “This mindset stifles creativity, limits growth, and can prevent the organization from keeping pace with changing market dynamics.” Some CIOs are reluctant to invest in emerging technologies such as AI or machine learning, viewing them as experimental rather than tools for gaining competitive advantage.