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CMO and CDO: The Digital Marketing Partnership Fueling Growth

N2Growth Blog

Complementary Roles: How Marketing and Digital Initiatives Enhance Each Other Integrating marketing and digital efforts creates a powerful engine for customer engagement and business expansion. Digital platforms amplify marketing campaigns, enabling companies to reach wider audiences with personalized content.

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The Expanding Role of Digital Marketing in Modern Business Strategy

Strategy Driven

In today’s ever-evolving business landscape, digital marketing is crucial for achieving success. Over the past decade, the shift from traditional advertising to digital platforms has transformed how companies interact with their audiences.

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Social Chat launches with $6M to bring brands closer to their customers

TechCrunch

While at Wish, we learned that to offer the right shopping experience, you had to do absolute personalization,” Li told TechCrunch. That was done with machine learning engineers, but when I left Wish and was advising brands, I found that what we had at Wish was rare. Social commerce startup Social Chat is out to change that.

Social 260
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Archive.ai aims to free marketers from their monotonous workflows

TechCrunch

When marketers Paul Benigeri and Geoffrey Woo were at their former companies, in food tech and e-commerce infrastructure, respectively, they experienced how manual and repetitive digital marketing workflows were, especially as the number of disparate and unintegrated marketing tools grew.

Marketing 217
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LA-based MarketerHire upgrades its service matching remote marketers with companies

TechCrunch

The new upgrade to the company’s service provides brands with a faster matching service based on machine learning algorithms designed to parse available jobs over different attributes across specific functions. Brands can typically fill their open positions in as little as 48 hours, the company said.

Marketing 249
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7 signs you may not be a transformational CIO

CIO

Some CIOs are reluctant to invest in emerging technologies such as AI or machine learning, viewing them as experimental rather than tools for gaining competitive advantage. If a CIO can’t articulate a clear vision of how technology will transform the business, it is unlikely they will inspire their staff.

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Voyantis emerges from stealth to predict customer lifetime value

TechCrunch

.” Wiesenberg previously co-launched over-the-top tech provider Tvinci and Frido Communication, a digital marketing boutique. This meta-algorithm is what creates the secret sauce, connecting the business impact with the ‘dry’ machine-learning mathematical formulation.”