article thumbnail

Digital Marketing To Survive COVID-19

KitelyTech

This is one of the reasons why digital marketing is important for modern companies. . Companies that are not able to keep their physical stores running and profitable can find a way to survive through eCommerce and digital marketing alone. Here is your business’ guide on digital marketing for survival.

article thumbnail

Determining Your Objectives In Digital Marketing

Strategy Driven

The world of digital marketing is full of terms, some that may sound completely alien to those who are not used to the jargon of this world (such as, for example, KPI). If you personally saw a phrase like “ SEO Austin ,” you would know right away that it has something to do with digital marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Email KPIs: Open Rate vs Click-Rate vs Click-Through Rate

Mentormate

Today, Senior Marketing Marketing Strategist Svetla Mihaylova discusses several email marketing KPIs and the differences between them. What email KPIs should you measure? The first KPI you should measure is the open rate. The second KPI you should measure is the click rate. Click Rate.

KPI 52
article thumbnail

Micro-Moments in eCommerce & DXP: Capturing Customers at Their Most Intent-Driven

Perficient

It can be hard to quantify via KPI (there are methods, but that is not the topic of this blog), but the goal is not to sell a product today. The misunderstanding is because the moment isnt about directly selling a product. It is counterintuitive to the primary conversion of any online business application: to convert sales.

article thumbnail

Conversion Rate Optimization (CRO) is the G.O.A.T.

Perficient

In this increasingly competitive online marketplace, the conversion rate is the most important key performance indicator (KPI) for business growth. . Avoid suggesting that your website visitors check out your latest social media posts. . Introducing Our 4 Step CRO Based Strategy .

eCommerce 111
article thumbnail

Saying “Goodbye” to Google Optimize & “Hello” to Better Experimentation

Perficient

I’ll blame this on the finesse of leading software providers, who have adeptly added sophisticated testing and personalization capabilities over the years, right in line with the mounting complexity faced by digital marketers.

KPI 64
article thumbnail

How to Build a Product Marketing Strategy for Your Software Solution

Altexsoft

Content marketing strategy usually entails search optimization and social media marketing. Most effective digital marketing techniques according to marketers worldwide in 2018. Social media marketing. Source: Statista. ROI = (Gain from investment – cost of investment) / cost of investment.