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The Expanding Role of Digital Marketing in Modern Business Strategy

Strategy Driven

In today’s ever-evolving business landscape, digital marketing is crucial for achieving success. Over the past decade, the shift from traditional advertising to digital platforms has transformed how companies interact with their audiences.

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Former Snap employees raise $9M for Trust, emerging from beta to level marketing playing field

TechCrunch

The Los Angeles-based company was started in 2019 by a group of five Snap alums working in various roles within Snap’s revenue product strategy business. Users even receive news via their dashboard around their specific marketing strategy, he added. Is the internet advertising economy about to implode?

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Where will our data go when cookies disappear?

TechCrunch

In January 2020, Google announced plans to eliminate third-party cookies, heralding a massive shake-up for digital advertising and the internet itself. The end of these cookies promises the golden age of digital marketing , where the internet becomes privacy-first. So how can publishers win back their ad revenue?

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Yat thinks emoji ‘identities’ can be a thing, and it has $20M in sales to back it up

TechCrunch

I learned about Yat in April, when a friend sent our group chat a link to a story about how the key emoji sold as an “internet identity” for $425,000. Like any URL on the internet, Yats can redirect to another website, or they can function like a more eye-catching Linktree. “I hate the universe,” she texted.

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2 Perficient Healthcare Projects Awarded for Internet Site Excellence

Perficient

MVP Health Care Informs and Impresses Users With an Optimized, Modern Website Best Overall Internet Site, Gold | A user-friendly architecture provides key information to help guide members to the right plan. Business Transformation : Activate strategy for transformative outcomes and health experiences.

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The Essential Digital Strategies

Dion Hinchcliffe's Web 2.0 Blog

The reality today is that despite seemingly endless advances and a steady river of emerging technologies , many of the key insights, strategies, and lessons in the digital age have still yet to be discovered. What Are the Top Digital Strategies Today?

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Mobile-First Design: Why It’s The Only Way to Develop Your App

The Crazy Programmer

Businesses can get a lot out of relying on mobile-first strategies. If an individual is surfing the Internet, there’s a strong chance that she’s using her mobile device. Why exactly is the mobile-first design strategy so indispensable for individuals who want to develop their apps well? Significant Numbers of People.

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