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The Expanding Role of Digital Marketing in Modern Business Strategy

Strategy Driven

In today’s ever-evolving business landscape, digital marketing is crucial for achieving success. Over the past decade, the shift from traditional advertising to digital platforms has transformed how companies interact with their audiences.

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Former Snap employees raise $9M for Trust, emerging from beta to level marketing playing field

TechCrunch

They were building tools for businesses to fund success with digital marketing, but kept hearing from customers about the advantage big advertisers had over smaller ones — the ability to receive good payment terms, credit lines, as well as data and advice. “The Is the internet advertising economy about to implode?

Marketing 246
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Archive.ai aims to free marketers from their monotonous workflows

TechCrunch

When marketers Paul Benigeri and Geoffrey Woo were at their former companies, in food tech and e-commerce infrastructure, respectively, they experienced how manual and repetitive digital marketing workflows were, especially as the number of disparate and unintegrated marketing tools grew.

Marketing 217
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Where will our data go when cookies disappear?

TechCrunch

In January 2020, Google announced plans to eliminate third-party cookies, heralding a massive shake-up for digital advertising and the internet itself. The end of these cookies promises the golden age of digital marketing , where the internet becomes privacy-first.

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Yat thinks emoji ‘identities’ can be a thing, and it has $20M in sales to back it up

TechCrunch

I learned about Yat in April, when a friend sent our group chat a link to a story about how the key emoji sold as an “internet identity” for $425,000. Like any URL on the internet, Yats can redirect to another website, or they can function like a more eye-catching Linktree. “I hate the universe,” she texted.

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Kenyan startup Wowzi secures $3.2 million from 4DX Ventures, Andela co-founder to expand across Africa

TechCrunch

Kenyan startup Wowzi has secured new funding to expand the reach of its platform, which turns social media users into brand influencers, to West and Southern Africa — as it taps the increasing usage of social sites across the continent driven by the proliferation of smartphones and a deepening internet penetration.

Media 250
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2 Perficient Healthcare Projects Awarded for Internet Site Excellence

Perficient

MVP Health Care Informs and Impresses Users With an Optimized, Modern Website Best Overall Internet Site, Gold | A user-friendly architecture provides key information to help guide members to the right plan. The eHealthcare Leadership Awards for Best Overall Internet Site highlight our innovative approach to healthcare solutions.