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Black Swan analyzes social media to predict which products will be successful

TechCrunch

The pressure is on businesses to place their bets on the right innovations, then. Black Swan taps into data from conversations on social media and analyzes the data to map “growth opportunities” for companies, attempting to identify trend signals more accurately than traditional market research approaches.

Social 219
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Social Media Demystified

N2Growth Blog

If you find all the noise around social media to be confusing, rest assured that you’re not alone. Blogging since 2002, being actively involved in digital marketing since the early 90′s, and being online since the days of the ARPANET I have a bit of history with most things digital.

Media 153
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The Expanding Role of Digital Marketing in Modern Business Strategy

Strategy Driven

In today’s ever-evolving business landscape, digital marketing is crucial for achieving success. Over the past decade, the shift from traditional advertising to digital platforms has transformed how companies interact with their audiences.

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Social Media Influence | N2Growth Blog

N2Growth Blog

I’m going to tell you the cold hard truth about social media…what you need to know that most people won’t tell you. While anyone can have a social media presence, not everyone possesses social media influence. It’s clear to those in the know that social media is a universe of the haves and have nots.

Media 163
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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

. “Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” “Despite the challenging economic environment, Soci has continued to thrive, innovate and drive value,” Khoury said.

Marketing 234
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Tunisian edtech startup GOMYCODE raises $8M to expand across Africa and the Middle East

TechCrunch

AfricInvest, through its Cathay AfricInvest Innovation Fund (CAIF) and French-based development finance institution Proparco, co-led the early-growth round. It offers over 30 learning tracks ranging from web development to digital marketing and data science to artificial intelligence. It raised $850,000 seed in October 2020.

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Level the playing field with GenAI: Top SMB use cases

CIO

Coupled with the leanness and agility of SMBs, centering GenAI in their long-term strategy is an increasingly compelling move for many businesses. Driving innovation by easing content creation Yet even as GenAI is transforming the dynamics of business, not every SMB has seized this opportunity.

SMB 173